New Delhi, Mar 27: Ashiana Housing Ltd., listed on the NSE and BSE, has announced the launch of Phase 4 at Ashiana Malhar, positioned as the most premium and most preferred tower within the township. Designed to build on the strong market response to earlier phases, the newly launched phase introduces upgraded features, superior specifications, and a prime tower placement. The limited release comprises 110 thoughtfully planned homes, reinforcing the project’s focus on exclusivity and scarcity-led positioning.
Phase 4 stands out as the only tower in Ashiana Malhar offering a distinctive combination of mountain-facing views, East and West Vastu-oriented homes, and uninterrupted views of approximately 3.12 acres of open greens. Spread across 14 floors with eight units per core, the tower has been designed to deliver a balanced mix of privacy, natural light, and community living. The residences feature upgraded tiles and modern specifications in kitchens and bathrooms, further elevating the overall premium appeal of the development.
The newly launched inventory includes both 2 BHK and 3 BHK configurations, with prices starting at ₹83.26 lakh for 2 BHK homes and ₹1.246 crore for 3 BHK homes. Early buyers can also avail registration benefits of up to ₹5 lakh. With only 110 units available in this tower, Ashiana Housing is positioning Phase 4 as a limited opportunity within the township, aimed at discerning homebuyers seeking both lifestyle quality and long-term value.
Commenting on the launch, Ankur Gupta, Joint Managing Director, Ashiana Housing Ltd., said, “Phase 4 at Ashiana Malhar reflects our continued focus on creating thoughtfully designed premium homes within well-planned communities. With its mountain views, Vastu-oriented layouts, and upgraded specifications, this tower offers a compelling lifestyle proposition for homebuyers in Pune. The strong response to earlier phases gives us confidence that this limited inventory will resonate well with discerning customers.”
Adding further, Col. Sunil Vidyadhar Damle, Vice President, Ashiana Housing, said, “Phase 4 has been strategically positioned as the most preferred tower within the township. From its premium placement and uninterrupted green views to enhanced specifications, every element has been curated to deliver superior everyday living. With only 110 homes available, this phase offers a rare opportunity for buyers looking to secure the best-located residences within Ashiana Malhar.”
Ashiana Malhar is being developed as a joint venture project, with revenue to be shared with the development partner as per agreed terms. The total estimated project cost is approximately ₹750–800 crore and is being funded through internal accruals. Construction progress across the township continues as planned, with Phase 1 already delivered, Phase 2 scheduled for November 2026, Phase 3 for June 2027, Phase 4 targeted for September 2029, and Phase 5 to be announced.
The project has witnessed strong sales momentum so far, driven by positive homebuyer response to the premium home concept in Pune. The recent launch of the clubhouse at Ashiana Malhar has further strengthened customer confidence and preference for the project, reinforcing Ashiana Housing’s reputation for customer-first development, construction quality, and long-term livability.
With the launch of Phase 4, Ashiana Housing aims to further strengthen Ashiana Malhar’s positioning as a high-trust, amenity-rich residential destination offering both exclusivity and enduring value.
