Bengaluru, Mar 23: Ashirvad by Aliaxis, India’s leading provider of plumbing and water management solutions, hosted a grand Holi Milan for its dealer partners at Palace Grounds, Bengaluru, bringing together over 2,000 dealers from across the city. The event marked as one of the largest dealer conclaves ever hosted by the company in Bengaluru.
Bengaluru holds a special place in Ashirvad’s journey, as the brand was born in the city and has built a strong presence in the market over the past three decades. Supported by a wide and trusted dealer network, Ashirvad has played a key role in delivering quality plumbing and water management solutions to homes, apartments, commercial establishments, and infrastructure projects across Bengaluru and the wider Karnataka region.
The scale of the event reflected the strength of Ashirvad’s distribution and dealer network in Bengaluru. The colourful Holi celebration, attended by distributors, dealers, and the sales team, also highlighted the enduring and mutually rewarding relationship that Ashirvad shares with its channel partners, who have contributed significantly to the brand’s growth over the years.
The Bengaluru event formed part of Ashirvad’s pan-India Holi Milan series, which has been taking place across multiple locations in the country since 1 March 2026. As one of the key editions in this nationwide series, the Bengaluru celebration featured a range of activities specially designed for dealers and served as a tribute to the shared journey of trust, partnership, and growth that defines Ashirvad’s market presence.
Speaking at the event, Subimal Sarmah, Vice President (Building Division), said:
“Ashirvad’s journey has always been anchored in trust, relationships, and the strength of its channel partners. Our dealer and distributor network has been central to the growth of the brand, helping us build a strong and enduring presence across markets over the years. Bengaluru holds a very special place in our journey, and we are especially grateful to our esteemed distribution partners ,whose commitment and service have played a defining role in making Ashirvad a trusted name across South India. For us, our dealers are not just trade partners; they are co-builders of Ashirvad’s legacy. Today’s Holi Milan is a celebration of that enduring partnership and a reflection of our sincere appreciation for the trust and support that the channel community has extended to us over the years. We look forward to deepening these relationships further as we continue to deliver innovative, reliable, and world-class plumbing and water management solutions across Indias.”
Ashirvad by Aliaxis has established a formidable presence across South India, with Karnataka being one of its most important markets. Nationally, the company works with a network of over 55,000 dealer partners and operates seven state-of-the-art manufacturing facilities with a combined production capacity of approximately 300,000 tonnes per annum. Its portfolio includes more than 6,000 SKUs, serving residential, commercial ,agricultural, industrial, and infrastructure applications. Backed by the global expertise of the Aliaxis Group, Ashirvad continues to invest in innovation, capacity expansion, and deeper market reach.
The Bengaluru Holi Milan also featured a showcase of Ashirvad’s recent plumber-centric film, which received strong appreciation from the dealer community. The film resonated with channel partners who work closely with plumbers to ensure the right products and services reach end-users and home builders.
The event reinforced Ashirvad’s commitment to staying closely connected with the trade community that powers its business in Karnataka. As Bengaluru continues to grow as a major hub for residential, commercial, and infrastructure development, Ashirvad remains well positioned to meet the increasing demand for reliable, high-quality plumbing and water management solutions.
