San Francisco, CA, May 16, 2025 — Attribution Inc., the company behind AttributionApp.com — the leading multi-touch marketing attribution platform — today announced its designation as one of two inaugural Preferred Partners by Twilio Segment, the market-leading customer data platform. The announcement was made during SIGNAL 2025, Twilio’s annual customer conference.
Attribution joins Amplitude as one of just two companies selected for this prestigious partnership. As Preferred Twilio Segment Partners, both companies will be featured as recommended solutions within their respective categories — AttributionApp.com for multi-touch attribution and Amplitude for digital analytics — and will actively co-sell alongside Twilio Segment’s sales teams.
“It’s an honor to be recognized by Twilio Segment as one of their two Preferred Partners,” said Ryan Koonce, CEO of Attribution. “This partnership is a testament to the power of our product and our deep integration with Twilio Segment. We make it easy for teams to measure what’s working across the entire customer journey — with zero guesswork.”
Attribution App is directly integrated with Twilio Segment and offers plug-and-play connections to platforms like HubSpot, Salesforce, and Shopify, making it the most efficient way for marketing and growth teams to understand return on ad spend (ROAS), channel performance, and customer acquisition efficiency for measuring CAC, CAC payback, and LTV:CAC.
With a native Twilio Segment integration, marketers can activate comprehensive attribution models in minutes — without writing code or cobbling together data from siloed tools.
Key Benefits of the Partnership:
Featured as Twilio Segment’s preferred attribution solution
Deep, real-time integration with the Twilio Segment CDP
Partnership motion with Twilio Segment’s sales organization
Proven results across B2B, e-commerce, and SaaS companies