India 15th April 2025: Avira Diamonds, India’s finest lab-grown diamond jewellery brand, announced the grand opening of its first exclusive boutique in Hyderabad on 12th April, 2025, located at Pillar No. 1749, Durgam Cheruvu Metro Station, 1-10-54/A Deccan Plateau Ground Floor, opposite Krishe Sapphire Building, Madhapur. This marks the brand’s eighth store after establishing a strong presence in Chennai, Bangalore, Puducherry, and Dubai. The brand is looking to further strengthen its presence by adding 10 more stores in Andhra Pradesh and Telangana. Avira Diamonds is all set to revolutionize the jewellery industry by making sustainable world-class diamonds attainable for every Indian family.
The Hyderabad store blends Avira’s signature elegance with contemporary design, offering customers a warm and immersive shopping experience. Inside, carefully lit showcases present an extensive collection — from delicate nose pins and dreamy rings for everyday elegance to statement mangalsutra chains, bangles, bracelets, and solitaire studs perfect for bridal trousseaus. Available in a variety of cuts, colours, and carat weights, each piece reflects the brand’s craftsmanship, designed to match modern sensibilities while honouring timeless tradition.[1] What truly sets the store apart is its exclusive focus on lab-grown diamonds — radiant, ethical, and Earth-friendly.
This thoughtfully designed boutique spans 1600 sq. ft. on the ground floor and features custom interiors that echo Avira’s philosophy of sustainable luxury. From curated displays to personalised styling support, every detail has been crafted to help customers find jewellery that’s as meaningful as it is beautiful.
Avira Diamonds is India’s finest lab-grown and conflict-free diamond jewelry brand, founded by visionary entrepreneur Mr. Suresh Jain in 2021 under the parent company Pooja Gold Palace. Developed in cutting-edge technology labs and grown under strict ethical conditions, Avira’s diamonds uphold the highest standards of quality and integrity. Handcrafted by award-winning designers and craftsmen at Avira, each piece is a true masterpiece — designed and manufactured at a state-of-the-art facility in Chennai. With its focus on sustainability, craftsmanship, and accessibility, Avira is redefining how India experiences fine jewellery.
Lab Grown diamonds completely eliminate the environmental and ethical consequences of mined diamonds and are treasures that do not tarnish the planet. They are environmentally friendly, have the same chemical, physical, and optical properties as a mined diamond, and cost roughly 70% less than a mined diamond, making sustainable luxury accessible to all. Every single diamond from Avira is graded as per the 4Cs, certified, and hallmarked with gold. The company also offers 100% lifetime exchange & 80% buyback as per the prevailing price.
Avira Diamonds also specialises in custom jewelry, which can be delivered in 10 working days.
Founder Suresh Jain was mesmerised by the idea of creating diamonds in a lab rather than mining them without compromising on quality. The brand’s mission is to make sustainable luxury accessible to every woman. They also have an exclusive collection for men. Avira offers an extensive range of handcrafted diamond jewellery. The exclusive selection includes earrings, bangles, bracelets, neck pieces, solitaire, and colored diamonds.
“The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing. As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionize the industry. With our first store in Hyderabad, we are excited to bring Avira’s signature craftsmanship and sustainable luxury to a city known for its rich legacy in jewellery and fine living. We’re here to make diamonds that are beautiful — inside and out — accessible to every Hyderabadi household.” Suresh Jain, Founder and MD, Avira Diamonds
Franchise partners Dr. Shilpa Reddy Kolla and Kolla Arvind Reddy backed by their robust legacy in real estate and construction through the Kolla group believe that lab-grown diamonds are the future of sustainable luxury.
Avira Diamonds brings every woman a step closer to owning the perfect diamond to wear, love, and flaunt.