Hyderabad / Mumbai – Bank of Baroda announced its new feature bob World Gold as part of its bob World mobile banking platform, specifically designed to cater to the banking needs of senior citizens . For seniors it is very importnat to focus on the retirement schems and deposits like gold retirement.
Sanjiv Chadha, Managing Director & CEO, Bank of Baroda, remarked: “Our senior customers have unique needs and hence, deserve a differentiated approach. The idea behind bob World Gold was to look at every element from the lens of this demographic … The end result is a simpler, smarter, more personalised and senior‑friendly banking experience.”
The bank acknowledged the growing importance of digital banking for seniors, noting the significant rise in this demographic and its expectations in a post-pandemic world .