New Delhi, Feb 20: Jindal (India) Limited, part of the prestigious BC Jindal Group and one of the leading downstream steel products manufacturers in the country, today announced that approximately 1500 retailers have joined its recently launched digital partner ecosystem, JLP-Shakti. JLP, an innovative loyalty program, was launched last month by Jindal India, with an aim to strengthen its relationship with leading retailers, fabricators, and other trade partners across India.
Through this initiative, the BC Jindal Group, led by Shyam Sunder Jindal, Promoter, BC Jindal Group, plans to enhance its long-term brand association with its esteemed partners through rewards, recognition, and proactive engagement. Additionally, Jindal (India) Limited, with this unique program, intends to incentivize loyalty, drive consistent sales performance, and create a digitally connected ecosystem of partners that aligns with the company’s long-term growth and customer engagement strategy.
“It is encouraging to note that within a very short span of just two months since the launch of our innovative Jindal India Loyalty Program, 1500 retailers have already joined our initiative. As a leading player in India’s downstream steel products manufacturing space, it remains our constant endeavor to consistently enhance the experience of our customers through such offerings. We will continue to create India-focused, technology-led innovations to further augment stakeholder engagement at Jindal (India) Limited,” said a Jindal (India) Limited spokesperson.
Since its launch, the company unveiled its loyalty program in Kolkata, Kanpur, Siliguri, Kochi, Mumbai, Ranchi, Bengaluru, Kochi, Dehradun, Patna, Guwahati and Visakhapatnam through well-curated launch events, witnessing enthusiastic participation from its dealers and retailers.
“The company has planned to roll out the Jindal India Loyalty Program with an aim to engage with 10,000 leading retailers and dealers of coated steel products from key marketsacross India through various on-ground events, which will be supported by digital engagement and communication activities,” the spokesperson added.
JLP’s platform offers a multi-layer hierarchy designed to engage both dealers and retailers. With advanced analytics, the program provides MIS driven insights into sales performance and engagement, alongwith real-time leaderboards for instant visibility of performance ranking. In addition to this, the platform will enhance customer engagement with a reward catalogue, giving a wide range of attractive redemption options with fast and user-friendly reward fulfilment. The purchase registration option of the app promises a simplified process for recording sales and claiming validation and offers regular updates and exciting contests to keep users motivated.
Founded in 1952, Jindal (India) Limited is part of BC Jindal Group, a leading Indian conglomerate. With over Rs 18,000 crore turnover, the group, led by Shyam Sunder Jindal, Promoter, B C Jindal Group, is engaged in a diverse portfolio of businesses like packaging films, energy & steel products.
Jindal (India) Limited has been organizing a host of activities and events to engage with its partners, including retailers and dealers. Another such initiative is its flagship retailer meet, ‘Milaap’. The event is held in regions across India to showcase Jindal (India) Limited’s bouquet of premium product offerings to its partners. Through this initiative, the company also gathers first-hand feedback from the retailers and addresses any challenges that they may be facing. This also helps Jindal (India) Limited to network with retailers that are driving growth across the region, further strengthening the company’s position as a trusted partner.
Currently, Jindal (India) Limited has two advanced manufacturing facilities in West Bengal, and their capabilities include advanced color coating, galvanizing, and galvalume technologies. The company offers a comprehensive range of products across three major divisions that include sheets, pipes, and aluminum foil. With strong brands like Jindal Sabrang, Jindal NeuColour+, and Jindal Rangeen, Jindal (India) Limited dominates the colour-coated sheets market, particularly in Eastern India, and maintains a significant presence across the country. Currently, 70% of the company’s total production consists of coated flat steel products, which remains a key area of focus for future growth and expansion.