New York, NY, December 08, 2025 — BDA Partners is pleased to announce that its client, The Webster, has sold a majority stake to Frasers Group.
BDA identified and introduced Frasers to The Webster, in an accelerated M&A process, as an optimal long-term future partner.
The Webster is an innovative, multi-brand luxury retailer, based in Miami, with a cult following. The Webster is known for its curated selection of luxury brands such as Chanel, Dior and Gucci. The Webster has expanded its presence to 13 stores across North America, with a second flagship in Soho, New York City. Terms of the transaction have not been disclosed.
Frasers Group owns a portfolio of retailers such as Sports Direct and Flannels. It aims to integrate The Webster within its luxury division, Flannels. Flannels has 80 stores in the UK and Ireland, and has built partnerships with luxury brands Moncler and Saint Laurent. The transaction is part of Frasers Group’s Elevation Strategy, to expand its portfolio and strengthen its luxury segment.
The Webster founder, Laure Hériard Dubreuil, will retain a minority stake, and continue to manage its operations. Hériard Dubreuil grew up in Paris, a member of the family that produces Rémy Martin cognac. She graduated from FIT, and worked for Balenciaga and YSL before founding the Webster.
Laure Hériard Dubreuil, Founder & CEO, The Webster, said, “The transaction marks the start of a new chapter for The Webster. In two decades, The Webster has grown beyond my wildest dreams, from the locations we have opened, to the amazing brand partnerships we have been able to create. Since our first conversation, I knew that Michael and the Frasers team were completely aligned with our approach and would be the best partner to help take the business to the next level, bringing a renewed energy and digital innovation.”
Michael Murray, CEO, Frasers Group, said, “I’ve long admired what Laure has built with The Webster – a unique concept with flawless execution and exceptional brand partnerships, including Chanel, Gucci and Celine. This partnership marks an exciting new chapter for both The Webster and Frasers Group’s luxury division, Flannels.”
Euan Rellie, Managing Partner, BDA Partners, said, “We’re proud to have set up this exciting combination. It secures new capital and an existing future for the Webster, and it enables Frasers to take a big step forward in the US. BDA has a strong record of creating value across borders in the luxury sector.”
Deal team
· Euan Rellie, Managing Partner, Chairman of Consumer & Retail, New York
· Zac Chartier, Director, New York
· Olivia Feng, Vice President, New York