April 22, 2025: Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.
In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits.
“The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.
As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.
This campaign reinforces Brookfield Properties’ larger environmental commitment:
1. 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.
2. 1.5 million+ sq. ft. of green cover created across campuses in India.
3. 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.
The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.
