Renowned for its immersive and hyper-localised real estate campaigns, Casagrand stands out as one of the few Indian developers to appoint exclusive ambassadors for each of its flagship projects. With Nayanthara and Nani now fronting its luxury offerings in Chennai and Hyderabad respectively, the brand reinforces its pioneering strategy of combining regional star power with aspirational living. Taking this vision forward, Casagrand has launched a comprehensive 360-degree marketing campaign, spanning print, outdoor, digital, and high-impact innovations, along with visually striking television commercials that seamlessly reflect the sophisticated lifestyle experience these landmark projects promise.
Speaking on the campaigns Mr Diptakirti Chaudhuri, Chief Marketing Officer, Casagrand said “At Casagrand, we believe every landmark project deserves its own distinct voice and personality, which is why we’ve consistently partnered with iconic regional celebrities who embody the essence of each community we create. With Nayanthara and Nani leading our campaigns in Chennai and Hyderabad, we’re not just showcasing homes, but curating experiences that resonate deeply with our audience. This hyper-personalised ambassador-led approach, coupled with a robust 360-degree campaign, allows us to connect with homebuyers in a meaningful, emotionally compelling way, setting a new standard for real estate marketing in India.”
Set against the vast open sea, Casagrand Casamia’s TVC features Actor Nayanthara as a queen guiding a fleet of Spanish Armada ships towards the shores of Chennai in order to live a limitless life in Pallavaram. As she announces their arrival, the crew erupts in joy. The commercial then transitions to present-day Pallavaram, where Nayanthara, with her signature elegance, introduces Casagrand Casamia- Pallavaram’s largest Spanish-themed community that promises not only a home, but a lifestyle defined by unlimited happiness, luxury, and exclusivity. The visual storytelling, coupled with her magnetic presence, positions the project as a true embodiment of opulence and modern living.
In Casagrand Evon, Natural Star Nani takes center stage, embodying the essence of a refined urban sanctuary nestled in the heart of North Hyderabad. The commercial captures the architectural brilliance of Casagrand Evon, offering a glimpse into a thoughtfully crafted high-rise community that promises an unmatched living experience. With meticulous attention to detail, the narrative unfolds through expansive layouts and sophisticated amenities, highlighting Casagrand Evon as a seamless blend of luxury and tranquility. It emerges as a rare refuge from the hustle of the city, a place where serenity meets modernity. Actor Nani’s grounded charm and relatable presence lends authenticity to the message, positioning the property as the quintessential choice for today’s discerning homebuyer.
Casagrand Casamia in Pallavaram, Chennai, is a stunning 22-acre Spanish-themed residential community, showcasing Spanish architecture. With 1300+ elegantly designed 2, 3, and 4 BHK apartments, priced between INR 45 Lakhs and 1.36 Crore, it promises a luxurious lifestyle surrounded by lush landscapes and 160+ world-class amenities. Strategically located near key urban corridors and the Chennai International Airport, Casagrand Casamia is poised to be Pallavaram’s largest Spanish-style community and a prime investment opportunity in Chennai’s booming real estate market. On the other hand, Casagrand Evon, located in the heart of North Hyderabad’s rapidly developing Kompally, is a masterfully crafted residential community spanning 6.8 acres, offering 579 premium 3 and 4 BHK apartments. The project combines contemporary design with over 100 world-class lifestyle amenities, providing a sophisticated living experience.