India, 3rd April 2025: Channelplay Limited, a leader in retail execution and visual merchandising, has set a new milestone by covering more than 75,000 retail touchpoints across FMCG, CDIT, and cellphone categories in a single month. This achievement underscores Channelplay’s expansive reach, execution strength, and deep penetration into the Indian retail landscape.
The company successfully conducted over 1.5 lakh store visits across 2,300+ towns, spanning up to tier 5 markets. This extensive outreach covered all retail formats, including Large Format Retail (LFR), Regional Retail Formats (RRF), Multi-Brand Outlets (MBOs), Organized Trade (OT), and Exclusive Brand Stores, demonstrating Channelplay’s ability to execute seamlessly across diverse retail environments.
Speaking on this milestone, Yasir Hussain, Vice President, Channelplay Limited, said, “Our commitment to delivering top-tier retail execution has enabled us to reach this remarkable scale. This achievement highlights our operational excellence and ability to drive impactful in-store experiences across geographies. As we move forward, we are focused on further strengthening our partnerships and expanding our retail coverage.”
Looking ahead, Channelplay is set to expand its coverage to over 1 lakh+ outlets per month in FY 2025-26, reinforcing its leadership position in the industry. By deepening collaborations with partner brands and investing in advanced retail execution strategies, Channelplay aims to set new benchmarks for reach, efficiency, and impact in the retail ecosystem.