ST. LOUIS, September 04, 2025 — Colibri Real Estate today announced the launch of the Real Estate AI Specialist (REAIS) certification, the first comprehensive AI training program designed specifically for real estate professionals. With 75% of top U.S. brokerages and nearly 80% of their agents already using AI tools, this certification addresses the critical need for structured AI education in the real estate industry.
The REAIS certification provides real estate licensees with the knowledge and practical skills needed to integrate artificial intelligence into their daily workflows while maintaining compliance with industry regulations and consumer protection laws. The program consists of four expert-led courses totaling seven hours of instruction, which can be completed at the learner’s own pace through Colibri’s online platform.
Real estate professionals completing the certification will gain access to 25 practical AI tools they can implement immediately, along with real-world examples and ethical AI strategies to ensure compliant practice. The curriculum covers foundational AI knowledge through advanced applications, including AI tools for client service, property analysis, risk management, and communication.
Diana Weir, Head of Experience & Strategic Product Growth, said, “This certification isn’t about chasing trends—it’s about giving real estate professionals the tools they need to work smarter, close more deals, and take back control of their day. We’re seeing agents struggle to keep up with rapid technological changes, and REAIS provides the structured learning path they need to stay competitive.”
“The numbers clearly show that AI adoption in real estate is accelerating rapidly,” Weir added. “Our REAIS certification ensures that agents can harness these powerful tools while maintaining the highest standards of client service and regulatory compliance.”
The certification enables agents to enhance client experiences through AI-powered communication and analytics tools while boosting efficiency and accuracy through predictive analytics and multi-factor property valuation models. Participants also learn to communicate complex data effectively and build lasting trust by balancing innovation with human-centered service delivery.
Licensees who complete the REAIS certification receive professional credentials to showcase their AI expertise, lifetime access to all course materials, and the knowledge to evaluate and implement AI technologies safely and effectively in their practice.