Delhi, 30th October 2025: In a bold and industry-first collaboration, Comfort, a fabric conditioner brand from Hindustan Unilever, made a debut at Lakmē Fashion Week x FDCI by creating a unique sensorial moment that celebrated style, perfume, and self-expression. The collaboration unveiled Comfort’s new luxe range of ‘Comfort Perfume Deluxe’ at Lakmē Fashion Week, a premium line of fabric conditioners inspired by award-winning luxury perfumes. This partnership moves Comfort beyond the laundry room, positioning it as an essential element of personal style and a touch of daily luxury.
Actress Pooja Hegde personified the essence of the new Comfort Perfume Deluxe range. Her pan-India status and elegance perfectly captured the luxurious character of the new fragrances. Pooja Hegde’s presence helped in translating the brand’s message on luxury to a diverse and discerning national audience.
The launch was also headlined by an ensemble of celebrated actress and digital celebrities, including Jennifer Winget, Priyanka Mohan, Kalyani Priyadarshan, Niharika NM, Amala Paul, and Sumukhi Suresh. All the celebrities represented a signature scent from the new range, reflecting Comfort’s belief that style is not just seen, it’s sensed.
Comfort’s presence at Lakmē Fashion Week is a bold step in redefining the fabric care category bringing together fashion, fragrance, and lifestyle. With Perfume Deluxe, we are making luxury fragrances an integral part of how people experience their clothes every day. This is more than a product launch; it’s about elevating a daily routine. Its presence reimagines how a lifestyle brand engages with the audience, turning fabric conditioner into a sensorial experience Each variant, Mystique, Elixir, and Passion is crafted with fine perfumery notes that bring couture-like fragrance to everyday fashion. Through this initiative, Comfort successfully positioned itself as the perfume expert in fabric enhancer, elevating its role from a household essential to a lifestyle statement.
From an immersive Comfort Booth where guests could discover their fragrance and style their scented scarf, to curated celebrity moments captured for social media, Comfort transformed the fashion week atmosphere into a multi-sensory experience. The celebrity moments and interactive experiences generated significant social media buzz.
This collaboration represents a disruptive move, merging the worlds of luxury and fragrance to redefine a household essential as a lifestyle statement. By partnering with India’s premier fashion event, Comfort has successfully established itself as the definitive perfume expert in fabric care.