LOS ANGELES, October 15, 2025 — Be Happy Snacks, the better-for-you popcorn brand founded by the D’Amelio family and powered by SNAX-Sational Brands, is now officially available nationwide at Costco Business Centers. The launch marks the brand’s entry into wholesale and foodservice distribution, expanding Be Happy Snacks’ reach across the country.
Launched exclusively at Walmart in October 2023, Be Happy Snacks quickly became one of the most buzzed-about new snack brands in the country, with flavors including Sweet & Salty, Cotton Candy, Birthday Cake, and White Cheddar. Now, Be Happy’s Birthday Cake Flavored Popcorn (1.5-oz bags, 18-count cases) is available for $17.09 at Costco Business Centers nationwide—an ideal format for multipacks, pantries, and on-the-go snacking. Pricing may vary depending on location.
“Bringing Be Happy Snacks to Costco Business Centers nationwide is an exciting next step in our journey,” the D’Amelio family said. “We’re so proud to see the brand growing and reaching more people who just want to snack happy. Expanding into Costco Business Centers is a major milestone for Be Happy Snacks, and we’re incredibly proud to partner with SNAX-Sational Brands to bring our popcorn to wholesale and foodservice customers nationwide. This is a key step in building a brand that lasts.”
SNAX-Sational Brands, the snack powerhouse behind Cookie Pop, Candy Pop, and Cereal Pop, serves as Be Happy’s exclusive licensing partner, driving innovation and large-scale retail distribution.
“We are pleased to have Be Happy Snacks, our influencer-branded RTE popcorn offering, available in all Costco Business Centers, providing great value for their business members,” said Mike Hagan, CEO of SNAX-Sational Brands.
With strong momentum across national retailers and now a nationwide wholesale presence, Be Happy Snacks continues to accelerate its mission of delivering joyful, flavorful popcorn that fits into every lifestyle.