Bengaluru,, India, November 11, 2025: Dashverse, India’s leading AI-powered entertainment company, today announced a landmark partnership with Vigloo, the global leader in Korean microdrama. This collaboration brings Vigloo’s chart-topping series, “The Bedmate Game: Sharehouse,” to the Indian market for the first time, available on the DashReels app.
This launch taps directly into India’s surging “K-Wave,” which has seen an explosive rise in the popularity of Korean content. Indian viewership for K-dramas, for instance, saw a massive 370% increase in a single year. This passion extends to K-Pop, where India ranks as one of the top global streaming countries for artists like BTS and Blackpink, and to digital comics (Manhwa), a market projected to grow at over 20% CAGR through 2030.
“The Bedmate Game: Sharehouse,” a global sensation with over 20 million views, is poised to capture this highly engaged audience by offering a bite-sized, mobile-first format that was previously missing.
“Indian audiences have a massive appetite for Korean content, but they’ve been waiting for it in a format that fits their on-the-go lifestyle,” said Sanidhya Narain, Co-Founder & CEO of Dashverse. “We are thrilled to partner with a content powerhouse like Vigloo to bridge this gap. This is more than a launch; it’s the start of a new content wave. Our mission is to make DashReels the undisputed home for the best global microdramas, and this is a giant leap in that direction.”
The partnership solidifies DashReels’ position as India’s premier short-form drama platform. The app recently crossed 1 billion views and 20 million installs, demonstrating rapid audience adoption. Its library, now exceeding 300 premium titles, includes industry-first, in-house AI-generated hits like “Raftaar,” alongside a growing catalog of international blockbusters.
“’The Bedmate Game: Sharehouse’ has been a global hit, and we see incredible potential for it in India as well, where the passion for engaging storytelling runs deep,” said Neil Choi, CEO of Vigloo. “We’re thrilled to enter the Indian market with Dashreel, a partner who truly understands the mobile-first audience, and look forward to sharing our stories with new fans across India.”
The full 47 episode series of “The Bedmate Game: Sharehouse” is available on the DashReels app today, fully localized with English and Hindi subtitles.
Audiences can download the DashReels app on the Google Play Store and Apple App Store.