Mumbai: Known for their deep exploration of Indian textiles and bold design, DAVID ABRAHAM, RAKESH THAKORE AND KEVIN NIGLI will provide their interpretation of the Satya Paul as the new creative directors of the brand. Satya Paul, known for its vibrant & eclectic prints is the leading ready to wear designer label in the country and has grown from strength to strength with the recent launch of its ‘Home’ furnishing line and the unveiling of its new format store at DLF Emporio Mall. The Satya Paul fashion shows in recent years have been rated as some of the most impactful on the fashion week circuit.
The brand operates 15 unique stores across the country with store concepts that showcase brand’s commitment to innovation and experiential retail. Each store is meticulously designed to provide a distinctive environment that reflects Satya Paul’s ethos of blending tradition with modernity. The Khan Market store exemplifies Satya Paul’s ethos of unexpected juxtapositions, with vibrant hand-painted facades and elegant interiors. At DLF Emporio, the store’s egg-shaped design invites visitors into a seamless, meditative space punctuated by bursts of color and print. The Palladium store in Mumbai features experimental design elements, while the T2 Bangalore store draws inspiration from aquatic themes, creating a vibrant and immersive shopping experience.
Strategic placements in key multi-brand stores, including Ffolio Bangalore, Elahe Urban Hyderabad, Anonym Hyderabad, Amethyst Chennai, and Evoluzione Chennai, have further enhanced Satya Paul’s visibility across India.
Additionally, the brand’s presence on SatyaPaul.com, launched on March 30th, 2021, has expanded its reach across domestic and global audience, offering customers access to its unique designs with ease.
With David Abraham, Rakesh Thakore, and Kevin Nigli at the helm, Satya Paul is poised to embark on an exciting new chapter of creativity, innovation, and growth. The creative trio also helm the Abraham & Thakore brand. Launched in 1992, A&T unlocked the potential and power of Indian handlooms by approaching them with modernity and meaning through weaving and design intervention in unconventional, even non-conformist ways.
They take over the reins of Satya Paul creative leadership from Rajesh Pratap Singh who completes his 4- year stint with the brand. He will continue to associate with Reliance Brands through various collaborations across its brand portfolio and a recently launched limited-edition polo inspired range for sports and leisure Argentinian brand La Martina.