Media and Ad Tech specialist with over 15 years of advertising experience joins AccuWeather’s growing team
March 4, 2025 – AccuWeather, Inc., the global leader in weather forecasting, warnings data services and information, has named advertising and technology industry veteran Diana Hummel as Senior Vice President of Advertising Sales and Media Partnerships.
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Hummel brings a wealth of advertising experience to AccuWeather, starting her career in shopper marketing before pivoting to media and ad tech with career alignment toward cutting-edge tech, inclusive of ad verification, cross-screen video attribution, connected TV, programmatic and data sales, mobile at the smartphone inflection point, and gaming.
Most recently, Hummel served as Vice President of Sales and Customer Success for the U.S. and Canada at Integral Ad Science. Prior to that, she was Head of Sales for Samba TV’s Northeast region.
“AccuWeather provides a premium environment and contextual relevance that more than ever resonates with media buyers,” said Hummel. “As a household name, AccuWeather has been built on 63 years of providing accurate weather forecasts, which allow people to prepare for and maximize each day’s potential. This trusted and close relationship with consumers enables us to provide strong and consistent media performance, and I couldn’t be more excited to share creative ways we can partner with agency and brand partners to achieve media goals.”
Hummel will be based in New York and report to AccuWeather Chief Business Officer Matt Gillis.
“As the advertising landscape continues to evolve, our commitment to delivering innovative solutions and building strategic partnerships permeates everything we do,” said Gillis. “AccuWeather is excited to continue empowering our clients with the best weather data, tools, and opportunities they need to succeed in an increasingly dynamic marketplace. I am confident Diana’s decades of experience combined with her passion for developing and maintaining lasting relationships will lead to even more mutually beneficial growth and value for AccuWeather and our customers and partners.”