Charlotte 03 November 2023: Disctopia, a podcast, music, and audiobook streaming platform for independent creators, today announces its partnership with Jet Magazine to build an exclusive content streaming platform. Through Disctopia’s Enterprise service, Jet will seamlessly transition into the digital space with a Web 3.0 mobile application to enhance audience engagement and user experience.
Disctopia’s Enterprise service crafts tailor-made platforms for media companies to distribute their content. This service includes Disctopia’s patented True Play engagement technology, which reports daily listeners and downloads while calculating metrics such as total plays in a certain time period, geographic location, and user engagement retention.
Jet will be leveraging these services to publish proprietary news articles, journalistic pieces, interviews, videos, podcasts, and eventually, TV shows, movies, and sell merchandise.
Jet recently relaunched its publication digitally after nine year of its last print release. With the help of Disctopia, Jet is aiming to reemerge and build a modern and immersive space for long-time fans of the magazine. This mobile app will make smarter content suggestions based on user preferences via True Play metrics, placing its audience front and center to become the preferred source for news and entertainment.
For many years the publication reported on historical moments like the Civil Rights movement and spotlighted the black community’s favorite stars, from Eartha Kitt and Diana Ross to Halle Berry and Beyoncé. These new efforts will help the publication regain its place as a prominent magazine that highlights the best stories in the African-American community.
It was recently reported that the Web 3.0 market is set to be worth $3.9 billion by 2030, making it a profitable gamble for the entertainment industry at large. Web 3.0’s usage of the blockchain as a decentralized approach gives autonomy to users, allowing them to protect their data while receiving a personalized experience.
“Our True Play engagement patent allows Jet to know their audience from up close and deliver exactly the content they’re looking for,” said Patrick Hill, Founder and CEO of Disctopia. “We’re happy to see that Jet is back because it used to be the pulse of the community, and this new app will surely put them back in that position.”
“This feels like the right time for Jet to come back to empower the black community just like it did in the past. Choosing the best technology was the only logical path to relaunch, catch up with trends and set new ones,” said Daylon Goff, President of JET Media. “Disctopia is a great ally on our new journey as they’ve also used their streaming platform to highlight young talent in the black community.”
In the future, Jet and EBONY Media are looking into implementing more Web 3.0 features, like their own platform engagement reward system called “Moneta,” offering the exclusive audience premier content and integrating wallets for users to receive rewards.