Delhi, Feb 25: ElevenLabs has unveiled its first out-of-home (OOH) campaign in India, marking a significant brand milestone during the India AI Impact Summit week. The week-long campaign features high-visibility billboards across Delhi NCR, including placements at Indira Gandhi International Airport and key arterial routes such as Indraprastha Marg.
Timed alongside the Summit, the campaign reaches a concentrated audience of heads of state, policymakers, global technology CEOs, enterprise leaders, investors, and startup founders gathered in the capital.
Building the Voice AI Agent Category in India
Anchored in the message “ElevenLabs — The Voice of Customer Support,” the campaign positions the company as a leader in human-sounding, context-aware voice AI agents designed for India’s multilingual customer base.
Creative installations at airport baggage belts display familiar IVR prompts such as “Press 1 for English…” — a format instantly recognisable to Indian consumers and often associated with long wait times — before delivering the message: “Speak to your customers the way they speak.”
In another striking visual, the phrase “Please hold” appears boldly struck through, accompanied by the line: “AI agents that never put your customers on hold.” The messaging reinforces the promise of instant, seamless, and natural interactions.
Across the city, billboards feature everyday conversational Hindi lines such as “Bhaiyya… delivery update kya hai?” — reflecting how real customer interactions sound across India, where communication is direct, informal, and deeply rooted in local language.
Addressing the Voice Gap in Enterprise AI
As AI adoption accelerates across Indian enterprises, customer experience has emerged as a strategic transformation priority. However, voice remains one of the most under-optimized channels. Multilingual complexity, accent diversity, and real-time conversational nuance continue to challenge traditional IVR systems and rule-based bots, often resulting in slow and impersonal support experiences.
ElevenLabs addresses this gap through advanced voice AI agents capable of delivering natural, contextual conversations at enterprise scale across Indian languages.
Expanding Expressive and Multilingual Capabilities
The campaign coincides with the rollout of Expressive Mode in Agents and expanded language support. ElevenLabs now supports over 70 languages globally, including 11 Indian languages: Hindi, Bengali, Marathi, Telugu, Tamil, Kannada, Gujarati, Malayalam, Punjabi, Urdu, and Assamese — enabling more natural, emotionally nuanced voice interactions.
Strengthening Commitment to India
This campaign marks ElevenLabs’ first large-scale outdoor brand initiative in India and is designed to build awareness around its voice AI capabilities in the market.
Over the past year, the company has built a 13+ member go-to-market team in India and is working with leading platforms including Meesho, Cars24, Apna, 99acres, TVS Motor Company, Urban Company, Mahindra Group, JioStar, and Pocket FM — particularly across conversational AI and multilingual customer engagement workflows.
With this campaign, ElevenLabs signals a clear ambition: the future of customer support in India will speak the way India speaks.