By Samira Farzad, Head of Business Development, HF Quarters
July 15, 2025: Family offices have been refining their strategies with an increasing focus on alternative and thematic assets. According to recent studies, these now account for 42% of global portfolios, particularly private credit and infrastructure. The strategic shift is largely driven by growing geopolitical fragmentation and policy uncertainty, prompting 68% of family offices to focus on diversification and nearly half to increase exposure to illiquid alternatives and ex-US equities.
This repositioning is indicative of a cautious stance, with 60 per cent of surveyed family offices expressing a pessimistic global outlook, particularly in light of new US tariffs and trade disruptions. Consequently, family offices are now placing a greater emphasis on stable return streams and diversifying beyond traditional markets. Infrastructure, valued for its resilience and consistent cash flows, is a prime example.
Nearly one-third of family offices look to an increase in their allocations to private credit and infrastructure in 2025-2026. Infrastructure remains a major focus for family offices, with three-quarters of which are having a positive outlook on these assets. Simultaneously, there is growing interest in long-term structural themes such as AI, healthcare, and clean energy.