Noida, Feb 14: Formula Karting’s Drift & Drunch returned to Noida with a high-energy mix of karting, food, drinks, music and loads of entertainment, turning the circuit into a buzzing social hotspot for the day. The third edition witnessed young adults, motorsport fans and friend groups coming together for an experience that went far beyond just racing.
The event kicked into full throttle as guests hit the track for back-to-back karting sessions, with first-time racers and seasoned drivers battling it out wheel to wheel. Between races, the circuit seamlessly shifted gears, transforming into a lively social space with curated live food stations and a relaxed brunch-style setup that encouraged guests to unwind off the track.
The energy stayed high throughout the evening as cheerleaders fired up the crowd with high-impact routines. One of the biggest highlights was the Drift & Drunch 3.0 Championship, where participants pushed their limits in an adrenaline-fueled showdown on the circuit. After an intense face-off among 47 participants, the championship title was claimed by Krishna Thareja, followed by Rohan Kapoor, with Roen Vaid securing third place, drawing loud cheers from racers and spectators alike.
Off the track, interactive activities such as Predict and Win kept the excitement alive, while the open, social format encouraged guests to stay back, mingle and soak in the atmosphere. This event reinforced Formula Karting’s vision of turning karting into a full-scale lifestyle experience rather than a quick pit stop.
The experience was further amplified by the support of partners who aligned seamlessly with the spirit of speed and lifestyle. souldout added to the cultural and youth-forward vibe of the event, BMW Motorrad brought in the thrill and aspirational edge synonymous with high-performance mobility, while Jimmy’s Finely Crafted complemented the brunch setting with premium beverage offerings, enhancing the overall Drift & Drunch atmosphere .
Priyanka Jain, Co-Founder and Director of Marketing at Prasuk Jain Hospitality & Pvt. Ltd, said,
“Drift & Drunch 3.0 was envisioned as more than just a race day — it was about building a vibrant community around motorsport, where competition meets camaraderie. The overwhelming turnout and response reaffirmed that people are eager for experiences that combine high-energy racing with a dynamic social atmosphere. The championship format elevated the excitement, giving participants a true taste of structured, competitive karting on a professional platform.”
Joyrenba Singha, Brand Head at Formula Karting, said,
“Drift & Drunch 3.0 reflected the dynamic evolution of motorsport into a culture-led experience where speed, entertainment, and community converged. The phenomenal response from racers and fans highlighted India’s fast-growing appetite for immersive, lifestyle-driven sporting events. As we look ahead, we are focused on reshaping the motorsport ecosystem through the introduction of official championship formats and a dedicated training academy. Our vision is to build inclusive, high-energy platforms that ignite passion and inspire both first-time drivers and serious racers alike.”
Initiatives like Formula Karting are especially significant because they create a credible gateway for the new generation to step into a sport that enjoys global recognition. By offering young racers a structured, competitive environment, the platform helps them sharpen their skills, build discipline, and gain the confidence required to pursue motorsport more seriously. For participants — particularly the winners — this platform is not just about a trophy; it is about long-term growth, exposure, and the opportunity to evolve into stronger, more accomplished versions of themselves within the sport.
Safety remained a key focus, with all racers equipped with mandatory safety gear and given detailed track briefings before each session. Trained medical personnel were present on-site throughout the event.
With its third successful edition, Drift & Drunch has firmly established itself as one of Formula Karting’s most anticipated lifestyle-led events — bringing together high-speed racing, great food, music, live performances and a vibrant social vibe.