New Delhi, June, 2025 — GAIL (India) Limited’s latest phase of its popular “Waah Kya Energy Hai” campaign has garnered impressive traction nationwide, successfully amplifying awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG) through a powerful influencer-led approach.
Leveraging the reach and authenticity of digital content creators, the campaign has reached millions across urban and semi-urban India, with social media engagement soaring through reels, vlogs, testimonials, and behind-the-scenes content. Influencers have been instrumental in showcasing how natural gas is seamlessly transforming everyday life—from fuelling eco-friendly vehicles to powering efficient, clean kitchens.
Dr. Jyoti Kumar, Head – Corporate Communications, GAIL (India) Limited, stated, “The overwhelming response to this campaign reinforces the growing public interest in sustainable energy solutions. Through relatable storytelling and trusted voices, we’re not only spreading awareness—we’re inspiring change.”
The campaign’s Instagram hub, @gailindia, has become a vibrant showcase of user experiences and innovations, helping to position CNG and PNG as smart, accessible, and future-ready energy choices. With over 2,800 CNG stations and an expanding PNG footprint, GAIL continues to lead India’s clean energy transition.
This success marks a pivotal moment in GAIL’s mission to create an energy-resilient India—one reel, one story, and one clean energy choice at a time.