TORONTO, October 31, 2025 — Digestive health challenges are increasingly prevalent in Canada, with more than 57 per cent of Canadians wanting to improve their gut health but not knowing how. Beyond digestion, gut health is the cornerstone of whole-body wellness. With so much misinformation and quick-fix health trends, many Canadians remain unsure how to select supplements that truly support their gut health. That’s why Genestra Brands, a leader in professional-grade probiotics, is launching its third annual PR campaign to continue its commitment to educating both consumers and the industry on common misconceptions and gaps in awareness.
“The microbiome interacts with almost every part of our physiology, it even drives the development of a competent immune system,” says Dr. Nigel Plummer, PhD. “Genestra’s HMF Probiotics support this essential community, helping people maintain gut health throughout life.”
Addresses a Growing Need for Gut Health Education
The National Public Relations Campaign, In My Gut Check Era is designed to help Canadians understand that supporting the microbiome is one of the most powerful steps we can take to influence overall health. Genestra’s science-backed gut health research links the microbiome to improve immunity, mood, skin, sleep, and energy, empowering Canadians to make informed decisions about their digestive wellness.
“What we’re learning from decades of research is that the microbiome is not a passive system, it’s actually constantly interacting with our physiology,” says Dr. Jacqueline van der Made, Naturopathic Doctor. “When the microbiome is disrupted, we may see ripple effects in areas as diverse as sleep, skin health, and mental well-being. By helping Canadians connect these dots, we can shift the conversation from ‘gut health is about digestion’ to ‘gut health is central to overall wellness.’”
Empowering Consumers Through Education
Genestra aims to replace this uncertainty with science-backed, reliable education, helping both consumers and healthcare practitioners navigate the complex world of digestive wellness.
One important tip for maximizing the benefits of probiotics is to take them with food. On an empty stomach, the pH is highly acidic around 2.8 to 3.2 which can be harsh for probiotic organisms. Consuming probiotics alongside a meal helps neutralize stomach acid to the ideal pH of 3.8 to 4.5, creating an optimal environment for these beneficial bacteria to thrive and support digestive health.
“Probiotics are the only living type of supplement, and because they are living, they’re in a sort of limbo suspended animation because we freeze dry them,” says Dr. Plummer. “When you take a probiotic and they reach your stomach and the intestinal tracts, these freeze dried organisms come into contact with water and start to activate again.”
HMF Probiotic Line
Genestra’s HMF Probiotics are designed to protect the microbiome and make gut health accessible at every stage of life. From the last 35 years of research Genestra has conducted 35 published randomized, placebo-controlled trials which have shown that the HMF consortia of probiotic strains produces the widest range of health benefits of any multi-strain probiotic globally.
“The strength of the HMF line lies in its precision with each probiotic strain carefully identified and supported by clinical research, not just assumed to work because of its species,” said Dr. van der Made. “HMF has built one of the most robust scientific foundations in the probiotic field, and for practitioners that means we’re not guessing, we’re choosing products with documented efficacy, safety, and reliability.”
Genestra Brands HMF Probiotics, made of Human MicroFlora, offers over thirty different probiotics ensuring there is a solution for everyone. Genestra Brands advises consulting a healthcare practitioner to ensure you choose the product best suited to your individual needs. You can purchase the HMF line on Amazon.ca. Always read and follow the label to ensure proper use.