Coeur D’Alene, Idaho,Nov 26 — Genius Gourmet, a leading innovator in better-for-you snacks, today announced the debut of its newest product line: Genius Gourmet Protein Puffs, launching in Buffalo and Cheddar Cheese. These high-protein, gluten-free snacks deliver the big crunch and bold flavor consumers want—without sacrificing nutritional integrity.
The launch comes just ahead of the brand’s six-year anniversary on November 28th, marking a major milestone for the company.
A Legacy of Innovation
Genius Gourmet was founded by Lance Rankin, former co-founder of Premier Protein, whose vision helped ignite one of the biggest protein movements in modern grocery. Six years later, Genius Gourmet continues to build on that foundation, pushing into new categories with high-quality, great-tasting, functional snacks.
“Lance set the tone early: flavor first, function always,” said Josh Christensen, VP of Marketing. “We’re proud to honor that legacy as we expand into more innovative products that deliver on what today’s consumers expect.”
Big Crunch. Bold Flavor. Smarter Snacking.
The new Genius Gourmet Protein Puffs were designed for families, athletes, and flavor-driven snackers who want better options than what the category has historically offered. Each serving provides:
15g of Protein
Gluten-Free & GMO-Free Formula
Bold, crave-worthy flavor profiles
A satisfying, high-crunch texture
Whether tossed into a lunchbox, stashed in a gym bag, or kept in the office drawer, Protein Puffs give consumers a smarter, more enjoyable way to snack.
“Our Protein Puffs hit that perfect intersection of taste and performance,” added Christensen. “Healthy snacks shouldn’t taste like a compromise—and these don’t.”