India | 16 October 2025: This Diwali, Something’s Brewing, India’s first and largest marketplace for all things coffee, is inviting everyone to make their celebrations a little more flavorful, a little more relaxed, and a lot more memorable. With its festive “Get Ready to Host” campaign, the brand encourages people to bring coffee into the heart of Diwali preparations, whether it’s brewing a comforting cup for yourself amidst the chaos or crafting delightful coffee cocktails for your guests. This year, the celebrations are set to be something new: coffee at the center of your Diwali gathering.
The campaign unfolds through a relatable and heartwarming video narrative featuring a young couple preparing for Diwali. From crooked rangolis to flickering lights and a little kitchen chaos, everything seems to go wrong until a surprise appearance of the Budan Bolt coffee machine transforms their mood. With freshly brewed coffee in hand, laughter and togetherness take center stage, reinforcing that Diwali is about enjoying the moment, not striving for perfection. The video showcases how coffee can turn festive stress into shared joy, while seamlessly highlighting the sleek, red Budan Bolt as the perfect festive bar addition.
With the launch of this campaign, Abhinav Mathur, Founder & MD, Something’s Brewing, says, “Diwali is about togetherness, laughter, and indulgence. With this year’s Diwali campaign, we want to take the pressure off festive prep and help people enjoy more moments over a great cup of coffee. Every item in this year’s festive collection has been carefully hand-picked by people who love coffee, for those who love it too. Our festive collection, including the Budan Bolt and other carefully curated coffee essentials, is designed to bring warmth, flavor, and a touch of celebration to every home, whether it’s a morning brew with family or a coffee cocktail at your Diwali party.”
The star of this season’s coffee bar setup is the Budan Bolt, a sleek, high-performance coffee machine designed for easy brewing and versatile enough to fuel everything from daily cups to festive coffee cocktails. Something’s Brewing has also curated a thoughtful selection of gifts for everyone this Diwali, including coffee machines, premium brewers, and signature beans, perfect for elevating any celebration. Explore the festive collection at: www.somethingsbrewing.in