Hyderabad, Mar 28: Gillette has announced the launch of its all-new Gillette Guard 3-in-1, reinforcing its commitment to delivering superior grooming solutions for young Indian men. The launch is supported by a new campaign titled ‘Bade League Ka Shave’, featuring rising cricket star Abhishek Sharma.
Designed specifically for Indian consumers, the Guard 3-in-1 is positioned as a high-performance upgrade in the value segment, catering to a new generation seeking better grooming experiences. The campaign highlights a shift from basic shaving routines to a more confident, elevated lifestyle.
The product features three platinum-coated blades, an anti-slip rubber grip handle, and an aquagel lubrastrip, delivering on its promise of a smooth shave in a single stroke with minimal irritation.
Speaking about the campaign, Abhishek Sharma said,
“Every young guy today is working hard to get to the next level—whether in sports, career, or life. Grooming plays a big role in feeling confident and match-ready. Gillette Guard 3-in-1 is a clear step up, delivering a smooth shave without cuts or irritation.”
Kapil Sharma, Vice President and Category Head – Grooming, Gillette India, added,
“With Gillette Guard 3-in-1, we aim to bring a superior grooming upgrade to millions of young men. It delivers the performance of a 3-blade shave at an accessible price point, making quality grooming more inclusive across India. Our collaboration with Abhishek Sharma reflects the mindset of today’s ambitious and evolving youth.”
The campaign will roll out through a 360-degree strategy, including digital films, on-ground activations, and widespread consumer engagement initiatives.
The Gillette Guard 3-in-1 is now available across retail outlets and e-commerce platforms nationwide.
