February 2024
Glad U Came, a multi-award-winning PR and Influencer Marketing Agency, has secured the influencer marketing mandate for Wow Kulfi, the newest offering from Wow Momo Foods, known for its delightful and innovative take on traditional kulfi. As the official influencer marketing partner, Glad U Came will oversee strategic influencer collaborations and digital amplification to enhance Wow Kulfi’s brand visibility and consumer engagement.
Following the successful legacy of Wow Momo and Wow China, Wow Kulfi aims to revolutionize the frozen dessert segment with its delicious, creamy, and innovative kulfi flavors. Staying true to its parent brand’s ethos, Wow Kulfi brings a modern and playful twist to India’s beloved dessert, offering an exciting new experience for kulfi lovers.
As part of the mandate, Glad U Came will curate and execute a multi-tiered influencer marketing strategy, leveraging food bloggers, lifestyle influencers, and content creators to drive excitement and awareness. The agency will focus on fostering impactful partnerships, executing engaging digital campaigns, and positioning Wow Kulfi as the go-to frozen treat for every occasion.
On securing the mandate, Maddie Amrutkar, Founder & CEO of Glad U Came, said,“Wow Kulfi is set to redefine the way India enjoys kulfi, blending tradition with innovation to create a delightful experience. Our influencer marketing strategy will focus on building an engaged digital community, generating high-impact content, and ensuring Wow Kulfi becomes a must-try brand for dessert lovers across the country. We’re thrilled to take this journey with them and amplify their story through powerful influencer-driven narratives.”