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The customer journey mapping software market has experienced significant growth in recent years. It is projected to increase from $12.39 billion in 2023 to $14.51 billion in 2024, reflecting a compound annual growth rate (CAGR) of 17.1%. This growth can be attributed to several factors, including a shift towards customer-centric strategies, ongoing digital transformation efforts, the rise of omnichannel marketing, data-driven insights, and a better understanding of customer behavior.
What Is The Estimated Market Size Of The Global Customer Journey Mapping Software Market And Its Annual Growth Rate?
The customer journey mapping software market is anticipated to experience substantial growth in the coming years. It is projected to reach $28.47 billion by 2028, with a compound annual growth rate (CAGR) of 18.4%. This growth in the forecast period is driven by the adoption of artificial intelligence and predictive analytics, a rising demand for personalization, enhanced cross-functional collaboration, increasing competition and differentiation, as well as a strong focus on customer retention and loyalty.
Growth Driver Of The Customer Journey Mapping Software Market
The growing emphasis on enhancing data quality and ensuring the security of customer information is anticipated to drive the expansion of the customer journey mapping software market in the future. Data quality is defined by its condition and is assessed based on several factors, including its relevance for specific purposes, completeness, accuracy, timeliness, consistency, validity, and uniqueness. Customer journey mapping provides a comprehensive narrative of the customer experience, detailing each phase from the initial contact through the engagement process and into a long-term relationship. It offers crucial insights into key interactions throughout this journey.
Which Market Players Are Driving The Customer Journey Mapping Software Market Growth?
Key players in the market include Smaply GmbH, Touchpoint Technologies LLC, UXPressia Inc., Adobe Inc., TandemSeven Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., Lucid Holdings LLC, WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Gliffy Inc., Canvas GFX Inc., Fresko Inc., Whatfix Inc., Cemantica Labs Private Limited, Pipedrive Inc., SurveySparrow Inc., The Rocket Science Group LLC, RealtimeBoard Inc., Smartsupp s. r. o., Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., Clarabridge Inc.
What Are The Emerging Trends Shaping The Customer Journey Mapping Software Market Size?
Key players in the customer journey mapping software market are placing greater emphasis on developing all-encompassing solutions to help businesses achieve a competitive advantage. A comprehensive solution for businesses entails a holistic and integrated approach that meets various needs, often incorporating a range of tools, services, or strategies into a single offering.
How Is The Global Customer Journey Mapping Software Market Segmented?
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Geographical Insights: North America Leading The Customer Journey Mapping Software Market
North America was the largest region in the market in 2023. Asia-Pacific is expected to be the fastest-growing region in the report during the forecast period. The regions covered in the report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Customer Journey Mapping Software Market Definition
Customer journey mapping software is a tool designed to capture and display information regarding customers’ interactions with a company. This includes everything from purchasing products online and accessing customer service via phone to expressing complaints on social media. The software is utilized to enhance customer experience and guide the customer’s relationship or transactions with services or products.
Customer Journey Mapping Software Global Market Report 2024 from The Business Research Company covers the following information:
• Market size data for the forecast period: Historical and Future
• Macroeconomic factors affecting the market in the short and long run
• Analysis of the macro and micro economic factors that have affected the market in the past five years
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
An overview of the global customer journey mapping software market report covering trends, opportunities, strategies, and more
The Customer Journey Mapping Software Global Market Report 2024 by The Business Research Company is the most comprehensive report that provides insights on customer journey mapping software market size, customer journey mapping software market drivers and trends and customer journey mapping software market growth across geographies. This report helps you gain in-depth insights into opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.
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