Bengaluru March 7th, 2024- – Green Ride Bengaluru, a pioneering initiative in sustainable urban mobility by CiRE (Corporates in Real Estate), is set to make its launch on March 1st, 2024. The campaign with a vision of “Making Bengaluru more commuter-experience friendly” is offering a revolutionary solution to the pressing mobility challenges faced by the commuters of Bengaluru.
As one of the most congested cities in terms of traffic, Bengaluru has long grappled with issues of pollution, increased commute times, and overall urban mobility inefficiencies. CiRE sees this as a window of opportunity to bring in a strong corporate force together to facilitate change in the urban mobility system in Bengaluru. The campaign is scheduled to run for 6 months and intends to recognize and award corporates, corporate-tech park owners, and start-ups who have facilitated the use of public transport, last-mile connectivity practices, provision of shared electric transport, adequate supplementary infrastructure, and necessary policies for enhancing sustainable mobility usage by employees for their commute. These five award-focus pillars go beyond just creating awareness about sustainable mobility but rather initiate the much-needed change within the corporate commute.
On a wider vision, Green Ride Bengaluru Campaign, CiRE aims to elevate the overall livability of the city encompassing environmental, economic, and social parameters of development. However, the plan is to not do this alone but in collaboration with partners from government, academic institutions, developers, planners, corporates, and citizens to ensure a successful outcome. The city of Bengaluru thrives on innovation, with CiRE we believe in driving innovation basis collective efforts across all bodies of real estate.
Jayaram S. Govindaiah Founder CiRE said, “Mobility in today’s world is all about creating a positive environment across the ecosystem by reducing footprint of carbon and related emissions. Sustainability is of paramount importance to our future generations and CIRE is at it to create and deliver sustainable solutions across India”.
Era Chaturvedi Co-Founder of Green Ride says, Bengaluru paves the way for a sustainable urban future, with better footpaths, enhanced last-mile connectivity, increased EV charging infrastructure, and dedicated cycling paths. As our cities swell with urban life, the duty for greener cities isn’t a collective burden but a personal commitment we each embrace
Aditya PS -Chairman of CiRE said, “I see mobility as a societal equalizer, bridging gaps and fostering inclusivity. Our Green Ride Bengaluru campaign champions sustainability, aiming to make a greener future accessible to all. It is a transformative shift towards sustainable, equitable urban living, setting a precedent for collective action”.
The Green Ride Bengaluru campaign of CiRE is being supported by B.PAC, IISC, and Future ICT Forum as its key strategic and implementation partners. Sumadhura Group who are also the sponsors to this inititiave– Mr G. Madhusudhan, Chairman and Managing Director said, “We are committed to leading the way in sustainable practices which are consistent , viable and give long lasting positive impact to our environmental footprint.” Happy to support Green ride Bengaluru that brings key stakeholders together to engage for an actionable green mobility which is much needed in our city.
Prof Ashish Verma (IISc – Sustainable Transport Lab) (IST Lab.) states that – “Through Green Ride Bengaluru, our combined goal is to bring long-term changes towards sustainable mobility by recognizing and inducing sustainable mobility practices among corporates in Bengaluru, who have a large collective footprint in terms of their travel activities. For IISc Sustainable Transportation Lab, Green Ride Bengaluru is another mode of translating our research on sustainable mobility into practice”
Smt Manjula Vinjamuri, Chairman, Karnataka Appellate Tribunal, and Director-General, Administrative Training Institute, Mysuru. (Prior – Commissioner, DULT) said, “The Green ride movement is an open invitation to Bengaluru’s corporate sector to partner with like-minded organisations, and bring about a transformational change in the way Bengaluru moves for work. Bengaluru’s corporate sector is known to be innovative, and deeply engaged with civic issues. They have been part of trail-blazing initiatives such as cycle2work. I am hopeful that they would join this initiative and nudge their employees to move from private to public transport”.
