Mar 05: Gucci unveils its Spring Summer 2026 Eyewear Campaign, celebrating individuality and self-expression through an intimate series of close-up portraits and videos. The new campaign captures diverse personalities and attitudes, bringing focus to distinctive eyewear silhouettes that blend contemporary design with the House’s iconic codes.
Embracing the raw nature of close-up imagery, the campaign highlights the emotional depth and character of its protagonists. The collection introduces new eyewear silhouettes ranging from sleek modern profiles to retro-inspired designs.
An oversized squared silhouette featuring a metallic Gucci logo on the side of the frame takes centre stage in one of the portraits, while a refined cat-eye acetate style is showcased in another. For men, black squared sunglasses are elevated with the Gucci logo set on a metal plaque encased in acetate.
The collection also presents a range of acetate optical frames that combine modern attitude with archival references. Distinctive styles include rimless cat-eye sunglasses adorned with gold-toned metal bamboo temples and crystals, alongside a pilot silhouette crafted in gold-toned metal with a bamboo top bar.
With this campaign, Gucci seamlessly blends archival elements, contemporary design language and retro-infused timeless elegance, reaffirming the House’s commitment to craftsmanship and individuality.