London, Dec 10 — Gumtree, the UK’s leading online marketplace, has announced a strategic multi-year partnership with ShipStation, the leading shipping and logistics solution. This marks a key milestone as the platform transitions from a primarily offline service into a fully transactional online marketplace. The partnership will see Gumtree implement ShipStation’s API, to seamlessly integrate delivery functionality, which allows sellers to easily ship products directly via their website.
For the first time, sellers can manage delivery directly within Gumtree through its integration with ShipStation’s API, which provides a single connection to a wide range of carriers, enabling carrier performance management, powering automated label creation, and real-time tracking. These capabilities reduce friction for both buyers and sellers, giving buyers greater confidence through reliable delivery and tracking services, while helping sellers reach more customers with flexible delivery options.
These new capabilities position Gumtree to take advantage of the UK’s rapidly expanding recommerce market, as more consumers choose to buy and sell pre-owned items online. According to Retail Economics, this sector is projected to reach £12.4 billion in the UK by 2028, highlighting how reliable delivery and fulfillment are becoming central to trust, convenience, and customer loyalty in modern marketplaces.
Kim Faura, Joint Managing Director at Gumtree, commented: “As we realise our vision for Gumtree to become the go-to marketplace for the home, ShipStation was the natural partner. Their expertise in advanced technology, logistics and carrier management will ensure our customers experience smooth and efficient transactions that transform how people buy and sell on the platform.”
Kelly Vincent, Chief Product Officer at Auctane, ShipStation’s parent company, added: “We are proud to support Gumtree as it makes its first foray into integrated delivery. As more consumers embrace recommerce and marketplaces become the go-to destination for buying and selling pre-owned items, our API empowers platforms like Gumtree to offer seamless delivery experiences. This drives customer engagement and loyalty while simplifying operations and supporting business growth.”
The partnership underscores the growing importance of seamless, integrated delivery in ecommerce. By leveraging ShipStation API, Gumtree is set to enhance its competitive edge, expand delivery options, and deliver a modern, customer-first marketplace experience.