The Indian Institute of Creative Technologies (IICT) has signed a Memorandum of Understanding (MoU) with Gativedhi Technologies Pvt. Ltd. to integrate AI-based production intelligence tools into academic training and research environments. The collaboration focuses on introducing modern production pipeline systems to support India’s AVGC-XR (Animation, Visual Effects, Gaming, Comics and Extended Reality) ecosystem.
Under the agreement, IICT will introduce Gativedhi’s production intelligence platform, Shotrack, into its academic programmes. Faculty, students and researchers will engage with the platform through beta programs, academic evaluations and pilot deployments in simulated studio production environments. The initiative is designed to provide hands-on exposure to production tracking systems used in animation, VFX and digital media studios.
Shotrack is designed to manage production pipelines by enabling tracking of shots, assets, tasks and workflows, while supporting approvals, version histories and scheduling across departments. It supports on-premise, cloud and hybrid deployments, allowing studios to maintain control over production data. The platform also incorporates production intelligence capabilities, using structured data to generate operational insights such as identifying bottlenecks, optimizing resource allocation, forecasting schedule risks and analyzing production costs.
The platform addresses challenges in multi-studio collaborations, where differing internal systems can impact workflow continuity, asset sharing and progress tracking. By providing a unified production environment, Shotrack aims to improve coordination and transparency across distributed production pipelines.
Gativedhi is also developing an integrated ecosystem of tools including StudioTrack, focused on studio operations such as budgeting, recruitment and infrastructure management, and WorkTrack, a productivity platform for tracking workflow efficiency and team performance. Together, these platforms are intended to support end-to-end operations of creative organizations.
As part of the collaboration, IICT will integrate these tools into courses related to animation, VFX, gaming and media production management. The partnership will include guest lectures, workshops, internships and research initiatives, with a focus on production pipeline optimization, AI-assisted scheduling and data-driven production management.
Dr. Vishwas Deoskar, CEO, IICT, said,
“Academic institutions can play an important role as experimentation grounds for emerging technologies. Through this collaboration with Gativedhi Technologies, IICT will provide an environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale animation and VFX productions are organized and managed.”
Senthil Kumar, Founder & CEO, Gativedhi Technologies Pvt. Ltd., said,
“Partnering with IICT allows us to introduce our production intelligence platform, Shotrack, to an academic environment where students can engage with real-world studio management tools. The collaboration will also enable valuable feedback that can support the continued development of production pipeline solutions for the AVGC industry.”
Dr. Ashish Kulkarni, Co-Founder, Gativedhi Technologies Pvt. Ltd., added,
“Over the years, while working with and mentoring animation and VFX studios, I have seen how challenging it becomes when multiple studios collaborate on a project while operating on different pipeline systems. The industry has long needed a unified and practical solution that simplifies collaboration across teams and studios. Shotrack is designed to bring greater transparency, efficiency and coordination to modern production workflows.”
