15th May 2025 : This summer, Dlf Malls x The Legends Immersive Cinema brings to you a momentous immersive art experience at DLF Promenade. A state-of-the-art experience where legends, Leonardo da Vinci and Vincent Van Gogh come together for the very first time. The curtain rises on this Never-Seen-Before experience, opening its doors to the public on May 24th and will continue to mesmerize the audience through August. The next-gen venue, spearheaded by Theia Enterprise India, brings Masterpieces Reimagined to life through European-Grade Technology, operating through both popup traveler cinemas and permanent venues across the country.
Unlike traditional exhibitions, Legends Immersive Cinema creates a Cinematic Art Experience where audiences physically step into artworks and engage with the creative visions of history’s greatest minds. The highlight of the show is the groundbreaking use of 3D immersive technologies combined with AI-driven depth models, introduced for the first time in an immersive production. This innovative approach offers viewers a unique perspective and an unforgettable experience. Catering to school groups, families, and art lovers alike, it blends Immersive Storytelling and education for all age groups. With twelve daily shows and limited audience capacity, it redefines cultural experiences in India—offering intellectual depth through accessible, family-friendly entertainment. Both showcases are also ideal for school trips, educational tie-ups, corporate outings and engagements, Theia Enterprise offers special group packages for the same.
“The arrival of Legends Immersive Cinema at DLF Promenade marks an extraordinary moment in India’s way of experiencing art. This extraordinary event– where visitors chat with Mona Lisa and walk through Starry Night – perfectly displays our philosophy of offering experiences that surprise and engage. By hosting this world-first pairing of Da Vinci and Van Gogh in a touchable, interactive environment, we’re not simply presenting art – we’re inviting our visitors to live inside it. This partnership with Theia Enterprise India reinforces aims at boundary-pushing entertainment that blends cultural enrichment with memorable social experiences for visitors of all ages.”, mentioned Ms. Pushpa Bector, Senior Executive Director & Business Head, DLF Retail.
“I founded Theia Enterprise with a vision to bring world-class experiences to India. From Van Gogh 360 in 2022 to Da Vinci Genius in 2024, and now Legends Immersive Cinema in 2025, this journey has been a testament to that dream. With the support of incredible partners like DLF Malls, Phoenix Immersive, and Irealities, we are turning this vision into reality. At Theia, we are committed to bringing even more groundbreaking experiences in the days to come.” , stated Mr. Tabish F Khan – Founder and Director Theia Enterprise India Pvt Ltd.
“Visitors can now immerse themselves in the visionary mind and life of one of the greatest artists of the last millennium’ says producer Bert van der Ryd, Managing Director of Phoenix Immersive, the production company behind the show. “This immersive show, designed for all ages, combines incredible technology with a robust educational aspect, offering a fresh and captivating exploration of da Vinci’s life and the power of his ideas in today’s world.”
“This immersive show offers a captivating exploration of da Vinci’s life and ideas, blending technology and education to engage younger audiences who may not typically visit museums,” says Bert. “The AI-driven interactions, like ‘chatting’ with the Mona Lisa, bring Leonardo’s genius into the modern age, making it both exciting and educational.”
“Van Gogh – An Immersive Story is yet another groundbreaking experience that we are thrilled to bring to life. The Indian market is vibrant and ever-evolving, and we are committed to delivering even more dynamic and captivating content in the years to come.” mentioned, Mr. Prasad – CEO, Irealities.
iRealities, the producer of the Van Gogh show, is a renowned studio well known in Delhi as the creator of the celebrated and much-loved animated feature film Chaar Sahibzaade.
Legends Immersive Cinema arrives in Delhi as India’s first AI-Generated Narrative and interactive experience, where touch, motion, and QR codes unlock live responses and digital storytelling. Spanning 4,300 sq. ft., it features cutting-edge technology usage for the first time in India where 35 laser Projectors & Dolby Atmos surround and 13 interactive lidar sensors which operate on the world’s finest disguise projection servers —letting visitors interact with projected art and even chat with the Mona Lisa in their preferred language. The DaVinci Genius show also boasts an original score by Grammy-winning DJ Sasha to complete this Multisensory Journey.
The twin showcase offers two distinct artistic journeys:
- Da Vinci Genius offers a 45minute experience into the mind of history’s greatest polymath with floor-to-ceiling projections of The Mona Lisa and The Vitruvian Man. Interactive elements let guests animate Leonardo’s inventions and even converse with the Mona Lisa via Art Meets AI. After captivating over 50,000 visitors in Mumbai, and having its sold-out events in Berlin, Amsterdam, Florida and Tallin, it now comes to Delhi as part of a national tour which will continue to Bangalore, Hyderabad, Kolkata, and more.
- Van Gogh – An Immersive Story, making its Indian debut partnering with DLF Malls, brings Van Gogh’s emotional world to life through 300+ animated works like Starry Night and Sunflowers. This 40-minute mesmerizing journey, supported by a curated soundtrack and voiceover, explores the Dutch master’s artistic evolution in a deeply moving Transformative Visual Experience.
Legends Immersive Cinema ushers in a radical reimagining of entertainment in India, with a blueprint to anchor permanent immersive venues across the nation, spotlighting a rich tapestry of global and Indian-origin showcases. This initiative catapults India into a fast-evolving international wave—one that reinvents cultural experiences through the Immersive Cinema of the Future and boundary-pushing storytelling. The Delhi showcase at DLF Promenade marks just the beginning of Theia Enterprise India’s long-view pursuit: crafting vivid, walk-through worlds that resonate with modern audiences.
Brought to life by:
Credits for Da Vinci Genius:
Producer and intellectual property rights owner: Phoenix Immersive Ltd
Concept and Design: flora&faunavisions GmbH
Music score composer and show curator: SASHA
Original script writer: Dan Cadan
Credits for Van Gogh – An immersive story:
Producer – Irealities Studios