New Delhi: India’s media and entertainment (M&E) industry recorded a strong growth trajectory in 2025, expanding by 9% to reach ₹2.78 trillion (approximately $32 billion), according to the latest FICCI–EY report.
The report highlights a significant structural shift within the sector, with digital media emerging as the largest segment, overtaking traditional television. Digital platforms, driven by advertising and subscription growth, have become the backbone of the industry’s expansion.
Advertising revenues rose sharply by 13.5% to ₹1.5 trillion, with digital accounting for 63% of total ad spends. Meanwhile, digital subscriptions witnessed robust growth, with video subscriptions reaching over 216 million users across 143 million households.
The report attributes much of the industry’s growth to experiential segments, particularly live events, which surged by 44% in 2025. Large-scale gatherings, weddings, government events, and religious congregations played a crucial role in boosting revenues.
India’s film industry also delivered record-breaking performance, with more than 1,900 releases and 37 films crossing the ₹1 billion mark at the box office. However, television revenues declined as audiences increasingly shifted toward digital consumption.
Looking ahead, the sector is projected to grow to ₹3 trillion by 2027 and ₹3.3 trillion by 2028, reinforcing India’s position as a global content powerhouse.
