SAN DIEGO, CA — July 24, 2025 — InnoVision Marketing Group, a full-service bilingual marketing agency known for bold storytelling, is excited to announce its latest commercial for the renowned Tennessee bar-b-q franchise, Buddy’s bar-b-q. As a part of InnoVision’s award-winning campaign for the franchise, titled “A Smokin’ Good Deal™,” the global marketing group conveys Buddy’s iconic appeal across generations in the campaign’s newest installment, “The Millers Got Buddy’s,” highlighting the franchise’s reputation for high-quality bar-b-q that doesn’t sacrifice quality for price.
For over 50 years, Buddy’s bar-b-q has been serving top-of-the-line bar-b-q that’s smoked fresh, on-site, every day. Not only is the franchise a culinary staple of East Tennessee, but its mouthwatering, Hickory-smoked bar-b-q and side dishes are a favorite among both tourists and locals. Throughout InnoVision’s “A Smokin’ Good Deal” campaign, which won first place for Best Branding Campaign at the 2025 AMA Sandie Awards, InnoVision positions Buddy’s as a cornerstone of American comfort, blending tradition with innovation that keeps the brand fresh and relevant.
Through lighthearted storytelling and a focus on Buddy’s authentic flavors, the campaign’s newest spot connects with both loyal customers and a new generation of bar-b-q lovers. In “The Millers Got Buddy’s,” InnoVision showcases Buddy’s as a bar-b-q franchise that truly offers “A Smokin’ Good Deal” everyone will love, all for an affordable price. In a suburban neighborhood, curious neighbors watch as a mom unpacks boxes of Buddy’s bar-b-q from her car. “The Millers got Buddy’s!” They exclaim in unison.
Featured throughout the commercial, Buddy’s Feed 5 Family Pack includes guests’ choice of meat, three sides, sauce, buns, cookies and choice of tea — all starting at $38.99. For times when the whole neighborhood joins for dinner, as seen in “The Millers Got Buddy’s,” guests can level up with a Feed 10 Family Pack, starting at just $71.99. More than just a convenient lunch or dinner, Buddy’s Family Packs represent the franchise’s mission of serving “A Smokin’ Good Deal” with top-tier bar-b-q that can feed the whole family without breaking the bank.
“InnoVision absolutely hit the mark with this commercial,” said Mark Lemoncelli, CEO of Buddy’s bar-b-q. “We’ve always said that Buddy’s is more than a bar-b-q franchise — it’s a beloved tradition rooted in community — and InnoVision’s creative vision speaks to that belief.”
“With our newest commercial, we wanted to build upon the concept of ‘A Smokin Good Deal’ and show that Buddy’s is much more than just a bar-b-q franchise — it’s a household name synonymous with consistently delicious and mouthwatering bar-b-q,” said Giselle Campos, Senior Vice President and Senior Creative Director at InnoVision Marketing Group. “Buddy’s is the talk of the town, the place everyone wants to eat at and order for dinner, and our commercial reflects that in a fun, lighthearted way.”
With a timely launch during summer bar-b-q season, InnoVision’s newest commercial, “The Millers Got Buddy’s,” is a playful spot that builds on the theme of “A Smokin’ Good Deal” and positions the franchise as a go-to choice for families craving comfort, convenience and authentic bar-b-q. As InnoVision Marketing Group continues to partner with franchises across the nation, their creative storytelling brings their visions and voices to life.