Mumbai, India 15th October 2025: This Diwali, Inorbit Malls invites India to celebrate more than just lights, shopping, and festivities. With its heartwarming 2025 digital campaign, ‘Reflections of Joy’, Inorbit transforms its spaces into living canvases of memories, connections, and shared happiness, a place where generations come together to relive the joy of togetherness.
Since opening its first mall in 2004, Inorbit has evolved far beyond being a shopping destination. Over the years, it has become a part of people’s lives, a place where childhood memories were made, where friendships blossomed, and where families continue to gather. The same children who once visited with their parents now return as adults, creating new memories with their own families. This beautiful continuity forms the essence of ‘Reflections of Joy’. The campaign beautifully captures Inorbit’s role as a space that connects generations; from first dates and festive celebrations to weekend family outings and everyday experiences.
“It’s not just about shopping; it’s about belonging, about being part of a community that grows, evolves, and celebrates together. Over the years, Inorbit has become a space where countless personal stories have unfolded, right from spontaneous laughter and cherished family traditions to the simple comfort of togetherness. With ‘Reflections of Joy’, we wanted to celebrate this emotional bond that ties us to our patrons. It is a heartfelt tribute to the bonds, smiles, and stories we’ve built over two decades,” says Rohit Gopalani, Chief Business Officer, Inorbit Malls (India) Pvt. Ltd.
Lalit Kewalramani, Managing Director, NashXp, the agency behind the campaign adds, “Inorbit has always been a space where emotions come alive. With Reflections of Joy, we wanted to show that Diwali isn’t just a festival of lights but rather about celebrating, and reliving memories. The installations and activations at the mall bring that spirit to life, letting every visitor see themselves as part of the story.”
With “Reflections of Joy”, Inorbit Malls continues its legacy of bringing people together, not just as shoppers, but as a community that celebrates life’s little moments with big hearts.
Across all Inorbit properties, the campaign comes alive through captivating festive décor, interactive installations, creative workshops, and cultural performances that invite visitors to celebrate togetherness in every form. Each mall becomes a reflection of shared happiness — every light, every laugh, and every captured moment mirroring the spirit of Diwali and the joy that Inorbit has nurtured through the years.