DISTRIBUTED-WORK-MODEL/SAN FRANCISCO, July 17, 2025 — Today, Cash App announced Timothée Chalamet as the platform’s newest collaborator, marking the actor’s first-ever partnership with a financial services platform. The integrated brand campaign includes a 2-minute commercial spot, out-of-home advertising across New York City and Los Angeles, limited edition Cash App Card stamps designed with Chalamet, and more.
Previous Chalamet collaborators Aidan Zamiri and Elijah Bynum were enlisted to direct and write the advertisement. The spot offers a glimpse into differing intergenerational views around money, with Chalamet unwittingly bridging the divide between a father and son. Chalamet visits a produce store selling rare vegetables and learns something peculiar: the owner only accepts antiquated forms of payment including iron ingots, salts, and cowrie shells. The owner’s teenage son, played by Izaac Wang (“Didi”), argues that these outdated currencies aren’t best serving his father and offers banking through Cash App as a better, modern solution. As Chalamet looks on with his mangelwurzel in hand, the shopkeeper has a breakthrough moment and realizes that embracing easy-to-use financial tools doesn’t change who he is or his values.
The advertisement is currently in movie theaters across the United States airing before the blockbuster hit Superman, and will also appear ahead of The Fantastic Four: First Steps. Today, the spot was published on Cash App’s social media channels. Content related to the campaign was also posted on Chalamet’s social media channels. Click here to watch the full video on YouTube.
“We wanted to give Timothée a platform to encourage open conversations around money across age groups in a way that felt fresh and authentic to who he is as an artist,” said Catherine Ferdon, Chief Marketing Officer at Cash App. “We’ve always empowered our partners to use their own voice and creative lens when sharing Cash App with their audiences, and we’re thrilled to continue that momentum with one of the most prominent and influential actors of his generation.”
“Financial literacy across all age groups is important and this spot seeks to emphasize that,” added Chalamet.
In the coming months, Cash App will introduce limited edition Cash App Card stamps designed with Chalamet. Follow the Cash App Newsroom and social channels for more updates.