Mumbai / San Francisco Feb 18th: Invideo, one of the world’s most influential AI video creation platforms, has announced the acquisition of GoBo Labs, the award-winning Indian creative AI studio founded by Hridaye Ashish Nagpal, Vishal Balsara, and Nishant Tahilramani.
This acquisition is not an expansion into agency or production work – it is a strategic step to build the next generation of Invideo’s creator platform with the insight of Ailmmakers who have pioneered AI-Airst storytelling.
Pioneers of a New Creative Frontier
As one of India’s earliest and most innovative AI-driven creative studios, GoBo Labs introduced the country’s Airst AI-Airst Ailmmaking workAlow, seamlessly blending animatics, VFX, and storytelling with emerging creation tools.
Their work has powered standout campaigns for Hindustan Times, Lux, Vaseline, Gulf Oil, Fabelle, Mahindra, and more – cementing GoBo as a leader at the intersection of imagination and next-gen technology.
With GoBo joining Invideo, the platform gains a creative engine that has consistently redefined what’s possible when artistic vision meets cutting-edge tools.
“GoBo has expanded the boundaries of what creators can achieve with AI,” said Sanket Shah, Co-Founder & CEO of Invideo. “Their creative intuition, paired with our technology, unlocks a future where storytelling becomes faster, richer, and more accessible to every creator in the world.”
A New Model for Creative Collaboration
GoBo Labs was built on the belief that AI should elevate creativity, not replace it. The team’s philosophy has always been creator-Airst – driven by experimentation, storytelling intuition, and an obsession with visual craft.
“We’ve always believed that AI isn’t replacing creators – it’s amplifying them,” said Hridaye Ashish Nagpal, Founder of GoBo Labs. “Joining Invideo allows us to take that belief global – to build the platform we’ve always wished existed as Ailmmakers.”
“With Invideo, it’s about building the future we always wanted as creators,” said Vishal Balsara, Co-Founder of GoBo Labs. “It’s an opportunity to empower the creative process and shape how the next generation imagines stories.”
“GoBo was born from one simple idea, which was what creators could achieve with emerging tools, free from limits and creative compromise?” added Nishant Tahilramani, Co-Founder of GoBo Labs.
“When we met Sanket and the Invideo team, we found a shared vision and a chance to shape tools that bring that no-holds-barred creative freedom to storytellers everywhere.”