20th August 2025: In 2014, in a small kitchen, a ₹5,000 investment, a blender, and a whole lot of curiosity set something in motion. Megha and Pritesh Asher didn’t know it then, but they were about to rewrite India’s skincare story. Today, eleven years later, Juicy Chemistry stands as India’s most trusted certified organic skincare brand, one that has grown from a local passion project into a global name synonymous with purity, performance, and purpose.
What began as a quest to strip skincare back to the basics has evolved into a movement. Juicy Chemistry has stayed stubbornly true to its mission: to create products that are organic to their very core, without sacrificing results. Over the years, the brand has gone from hand-blending oils in a home kitchen to operating a state-of-the-art R&D and manufacturing facility unit in Coimbatore, exporting to markets across the UAE, USA, Australia, South Africa, and France, and earning the coveted ECOCERT (France) certification under COSMOS Organic standards.
But numbers and certifications are only part of the story. At the heart of Juicy Chemistry is an obsession with doing things differently, whether it’s pioneering India’s first certified organic makeup line through its sister brand, Color Chemistry, normalising real skin with campaigns like “Bare With Us,” or creating barrier-first formulations powered by functional plant actives and cutting-edge biotechnology. Each product is born from the same philosophy that started it all: if it’s not effective, it doesn’t leave the lab.
As the brand celebrates its 11th year, it’s not slowing down. The next chapter promises to be as transformative as the first, with new launches like the 3% Caffeine + Peptide Eye Serum, Active Hair Growth Serum, and 3% Ceramide + Copper Peptide Serum. These products reflect where Juicy Chemistry is headed into a future where organic skincare is not just ethical, but also as high-performing and clinically validated as any premium beauty brand in the world.
“We’ve never chased trends; we’ve built trust,” says Megha Asher, Co-Founder of Juicy Chemistry. “This anniversary isn’t just about looking back, it’s about looking forward with the same curiosity and commitment that got us here. For us, the real celebration is knowing that millions of people trust us with their skin, and that’s a responsibility we carry every single day.”
To mark the milestone, Juicy Chemistry is introducing a limited-edition anniversary experience box, a thoughtfully curated collection featuring founder’s favourites, cult classics, and a nostalgic nod to the ingredients that shaped the brand’s journey. It’s more than a gift box; it’s a time capsule of everything that makes Juicy Chemistry what it is today.
From that very first batch blended in a kitchen to becoming a beacon for clean beauty across continents, Juicy Chemistry’s journey is a reminder that great skincare starts with integrity and only gets better with time. Eleven years down, a lifetime to go.