NEW YORK, October 29, 2025 — Calvin Klein Inc., which is part of PVH Corp. [NYSE:PVH], today launches its latest denim campaign starring global brand ambassador Jung Kook of 21st century icons BTS, reigniting his partnership with the brand in bold, statement styles.
Rooted in movement and performance, the campaign – shot by renowned photographer Mert Alas – showcases Jung Kook’s commanding stage presence and channels the energy that made him a global icon. Crafted to celebrate the renewed intensity of his partnership with the brand, the campaign shows Jung Kook through a new lens that captures his star power.
Set against a moody New York City backdrop and soundtracked by The Chemical Brothers’ “Block Rockin’ Beats,” the video follows Jung Kook as he takes on the city with confidence. Anchored in signature Calvin Klein denim and seasonal staples, including sleek full-denim looks and a shearling-trimmed leather jacket, the campaign captures urban cool with a sophisticated edge – attributes that both Jung Kook and Calvin Klein embody.
“I know that my fans have been eagerly waiting for this return, and it feels so good to be back in the brand’s iconic denim. The energy on Calvin Klein sets is always incredible, and this shoot was no exception – I am excited to see the campaign out in the world,” said Jung Kook.
Calvin Klein’s latest denim offering channels effortless cool with a ‘90s edge. The CK Emblem print reinterprets the brand’s signature monogram into an allover print pattern that brings a graphic energy to jeans and trucker jackets. The Darted Carpenter Jean features a utility-inspired silhouette with contrast stitching, creating a bold double-denim look when paired with the matching Darted Workwear Jacket. A standout style for the season, the Barrel Jean is low waisted with a loose fit and tapered leg that can be styled with the 90s Trucker Jacket and Matchbox Tee for a casual yet cohesive look. The iconic 90s Straight Jean is refreshed with elevated washes, including new vintage and dark rinses, designed for versatile styling.
The campaign launches today, October 28, with campaign content rolling out on @calvinklein social channels throughout the week. Calvin Klein’s newest denim styles are now available on calvinklein.com.