Victoria, TX, September 06, 2025 — LadyBoss®, the nationally recognized women’s health and lifestyle brand, proudly announces its new ownership under Kaitlyn Talamante, a former customer whose personal transformation through LadyBoss led her from customer to CEO.
Founded in 2014 by Kaelin and Brandon Poulin, LadyBoss quickly became a movement that empowered hundreds of thousands of women to take control of their health through fitness, nutrition, and community support. In August 2022, LadyBoss was acquired by Russell Brunson, co-founder of ClickFunnels. Now, in February 2025, ownership has come full circle with Talamante stepping in to lead the company into its next chapter.
“I started LadyBoss six years ago as a customer, struggling with my weight, health, and confidence,” said Kaitlyn Talamante, CEO of LadyBoss. “The brand changed my life, and now I have the incredible honor of carrying forward its mission to help women everywhere rediscover their strength, confidence, and worth.”
Under Talamante’s leadership, LadyBoss plans to expand its product line of nutritional supplements, including its flagship LEAN protein shakes, and continue to grow its supportive community of women. At its core, LadyBoss continues to be more than products — it’s a movement committed to guiding women toward strength, self-love, and unstoppable confidence.
LadyBoss will continue to build on its legacy of innovation, faith-driven values, and a passionate community — while writing a new chapter under a CEO who knows firsthand the struggles and victories of its customers.