Mumbai, Mar 12th: Kenstar, one of India’s most trusted home appliance brands with three decades of legacy, has set a new industry benchmark in energy–efficient and future-ready cooling with the launch of India’s first 5–Star BEE rated air coolers backed by an assured 5-year warranty. With this category-first innovation, Kenstar becomes the first brand to combine certified energy efficiency with long-term product assurance delivering measurable electricity savings, superior performance, and enhanced durability for Indian consumers.
As part of its launch, Kenstar is rolling out an impactful campaign led by actor Rajkummar Rao and actress Patralekha, bringing alive the proposition of ‘India’s First 5–Star Energy Saving & 5-Year Warranty’ through relatable storytelling and high-impact communication.
Kenstar’s 50+ air cooler models deliver versatile cooling across residential and commercial spaces. With this range Kenstar stands tall on its powerful promise to deliver the right cooling solution for every space without compromising on performance or efficiency. The range is powered by advanced technologies such as BLDC Maxx Technology, Quadra Flow Technology for enhanced air delivery, Hydro Dense Mesh Honeycomb Cooling Pads, and a Heavy-Duty Double Ball Bearing Motor for long-lasting performance and consistent cooling.
Speaking on the launch, Mr. Sunil Jain, CEO – Kenstar, said, “At Kenstar, innovation is not just about technology—it’s about enhancing everyday living. With the new air cooler range, we are bringing together unmatched performance, best-in-class efficiency, uncompromised quality, exceptional durability and long-term reliability. This launch reflects our commitment to sustainability and to building appliances that truly deliver value to Indian homes.”
With a strong mass connect and cultural relevance, the campaign reinforces Kenstar’s positioning as a brand that is truly powered by icons and trusted by millions, bringing its energy–efficient cooling promise to life through relatable storytelling and high-impact communication.
Rajkummar Rao, Brand Ambassador – Kenstar, said, “Kenstar has always stood for reliability and meaningful innovation. This range is not just a campaign, it’s a promise that genuinely benefits Indian families through energy efficiency and long-term dependability.”
Patralekha, Brand Ambassador – Kenstar, added, “What I truly value about Kenstar is the trust it has built over the years. Their products reflect what today’s consumer looks for—performance, responsibility, and peace of mind.”
Kenstar offers a comprehensive range which includes Maha Desert Coolers, Desert Coolers, Tower Coolers, Personal Coolers, Trolley Coolers, Window Coolers, and Table-Top Coolers designed for diverse room sizes, mobility needs, and usage preferences.
Adding to this, Santosh Bhamre, COO – Kenstar, said, “With this campaign, we are strengthening consumer awareness around energy–efficient cooling. The new range is widely available across e-commerce platforms, quick commerce, D2C channels, and offline retail outlets, ensuring easy access for consumers across India.”
Kenstar’s 5–Star rated air coolers are supported by a robust service network of 560+ centers, along with 29 branches and 18 warehouses across the country.
