KRUTAN, a Bangalore-based home appliance company; one of the fastest moving home appliance brand in South India today has unveiled a new brand identity, beginning with the logo, which represents its future direction and celebrates its journey of the last five years in the home appliance industry. Through the tag line, “Home solutions for a healthy living”, the company focuses on providing home essentials at affordable prices by also considering health and time-saving factor in this fast moving world.
Aiming at addressing the home appliance needs of the TIER 1 and Tier 2 cities, KRUTAN understands that the demand for home appliances in India is still mostly driven by its adoption in metro cities, mainly because of better awareness and higher socio-economic growth. However, the demand from the non-metros is also expected to grow based on requirements from the increased per-capita income of the people. KRUTAN aims at catering to the rural India although the demand for home appliances from these areas is still not significant. KRUTAN believes that better livelihood options, growing employment rates and increase in the per-capita income across the country will open up new markets for the home appliances industry.
KRUTAN’s product portfolio consists of electric kettles, induction cooktop, air fryer, sandwich maker, toaster range of products. In the span of a year KRUTAN introduced ten products to the market and the brand has been consistently growing ever since. The products are available for both Premium and Economic usage and are specifically targeted to provide affordable home appliances for commercial, architectural, hospitality, health care, educational, residential and industrial applications.
Speaking on this milestone, Ms B G Krupa, Founder of KRUTAN, said “It has been 5 years in the industry. Our aim is to provide quality home appliances at affordable prices to everybody who had considered new-age home appliances to be a luxury. We hope to make our products available in all the towns and cities of India.”
