Kochi, 18 August, 2025: As Kerala prepares to celebrate the joyous festival of Onam, Kushal’s Fashion and silver Jewellery unveils a festive collection that beautifully reimagines beloved traditional designs, including the timeless Kasumala and classic Gutta Pusalu. Blending traditional craftsmanship with contemporary versatility, this antique-finish range captures the spirit of Onam while offering ever-elegant designs for today’s modern Indian woman.
Onam, Kerala’s most cherished harvest festival, is a time of vibrant traditions, floral decorations, grand feasts, and cultural performances — all celebrated with the warmth of togetherness and the joy of family bonds. It is also a time when jewellery plays a central role in elevating festive attire. Kushal’s latest collection honours these customs through iconic motifs, intricate detailing, and heritage techniques, designed to complement both traditional and modern festive wardrobes.
The collection features standout pieces like antique-finish chokers with mini pearl detailing, Kasumala-inspired necklaces with classic coin motifs, and Gutta Pusalu designs adorned with clustered pearls. Completing the range are traditional jhumkis, zircon-studded antique sets, and ornate bangles, maang tikas, rings and statement earrings — each crafted to embody the richness of Kerala’s cultural heritage.
Speaking on the launch, Manish Gulechha, Co-Founder, Kushal’s Fashion & Silver Jewellery, said: “Onam is a celebration of abundance, joy, and tradition, and we are excited to present a specially curated collection for our customers in Kerala. Our collection brings forward the essence of the state’s rich jewellery traditions, thoughtfully crafted to suit the tastes of today’s woman. This collection not only celebrates the festive spirit but also marks our commitment to bringing distinctive, high-quality designs that blend cultural pride with contemporary style.”
The highlights of this collection include Kasumala coin motifs and Gutta Pusalu pearl clusters, starting at Rs 2,690 and Rs 3,390 respectively. Temple-inspired details paired with antique gold tones further add a sense of richness and elegance. From grand festive feasts to intimate pujas, these designs are versatile enough to be treasured for years to come. Designed to move seamlessly from traditional sarees to modern festive silhouettes, these pieces are perfect for making a statement this Onam. The Onam Collection is now available at over 100 Kushal’s Fashion Jewellery stores across 38+ cities. Customers can also explore the collection online at www.kushals.com or via the Kushal’s mobile app. This Onam, celebrate with jewellery that’s rooted in tradition, crafted with artistry, and styled for the modern festive spirit — only at Kushal’s.