MILWAUKEE, August 29, 2025 — LiveWire Group, Inc., a leader in the electric motorcycle industry, announced two strategic initiatives aimed at expanding customer accessibility and enhancing the riding experience.
The first is the global Twist & Go Promotion, offering significant incentives across the entire S2 lineup, which starts August 28 and ends October 31, 2025. The second is a software update that introduces two new features, Reverse, and Roll-Forward Regenerative Braking, available for all S2 models, free of charge.
Twist & Go Promotion: Unprecedented Value on S2 Motorcycles
LiveWire’s Twist & Go Promotion delivers substantial limited time incentives that make it easier than ever for riders to experience the power, performance, and innovation of LiveWire’s electric motorcycles. From August 28 through October 31, 2025 (subject to available inventory), customers can take advantage of significant incentives across the entire S2 line-up.
S2 Del Mar™
Starting at $9,999
S2 Mulholland™
Starting at $10,999
S2 Alpinista™
Starting at $11,999
Two New Features: Reverse and Roll-Forward Regen
LiveWire also announced a software update for all S2 motorcycles, introducing two highly requested features:
Reverse: Controlled backward propulsion for easier maneuvering
Roll-Forward Regenerative Braking: Enables full regenerative braking by rolling the throttle forward
This update is available now for all S2 motorcycles in North America, with plans to expand to European markets in late Q4.
A Leading Vision for Growing Ridership
Together, these initiatives underscore LiveWire’s mission to lead the transformation of motorcycling and grow the sport through electrification, rider-focused features, and expanded access. With reduced pricing for a limited time on all S2 motorcycles, whether you’re a new rider entering the sport or a seasoned motorcyclist looking for cutting-edge performance, LiveWire is making it easier than ever to join the electric revolution.