Chandigarh, 10th July: In an endeavor to reaffirm its commitment to give back to the society, Raymond has joined hands with Goonj yet again to launch the 2025 edition of its annual garment exchange initiative, “Look Good Feel Good”. Actor and philanthropist Sonu Sood has been on-boarded this year, to amplify the campaign’s core message – Clothing, when thoughtfully passed on, can restore dignity to someone else’s life.
The Garment Exchange Program has expanded steadily over the years, which encourages people to contribute wearable clothes they no longer need, and in return, receive free stitching services at select-The Raymond Shops & leading multi-brand outlets.
The initiative is live since the 4th of July and continues till the 27th of July, inviting customers to contribute garments in good condition and experience the “Joy of Giving”. These clothes will then be routed through their Campaign partner Goonj’s Circularity Centers, where, after detailed processing, these will become a part of Material kits, provided to rural communities, as dignified reward for their efforts and contribution to solve their own development issues from revival of water bodies to developing bamboo bridges.
One can choose to give garments across categories – from shirts and trousers to jackets, women’s and children’s wear etc. as long as they are in a good condition. Each customer can receive up to 15 stitching vouchers basis the no. of garments exchanged. These vouchers can then be redeemed on stitching charges on purchased Raymond fabrics at the relevant store.
Over the past few years, the response to the Look Good Feel Good initiative has been substantial. In 2024 alone, over 4 lakh garments were collected. States like Maharashtra, Gujarat and Delhi saw the highest engagement, a trend Raymond expects to see this year — with increased awareness around mindful consumption and social responsibility.
Speaking about the initiative, Paritosh Tiwari, Raymond Lifestyle Ltd., said, “Look Good Feel Good is not just a mere campaign, it is a reflection of what we stand for. Every garment contributed has the potential to become part of someone else’s story. Over the years, the response has shown us that people want to contribute, all they need is a platform that’s thoughtful and trustworthy. That’s what we aim to provide, in partnership with Goonj.”
Goonj Founder, Anshu Gupta said, “Goonj’s long standing partnership with Raymond is unique and significant in many ways. The growing success of this campaign, over the years, highlights that when people are given a chance to contribute for a larger purpose, they respond. At Goonj, our sustained work over the last 2 decades has been on transforming peoples’ mindset about their under-utilised clothes, beyond decluttering and recycling, as a larger contribution to peoples’ dignity, development and climate action. We hope to work more closely with Raymond in future as well to see how this brings about a deeper impact in the world.”