Covent Garden, London, 18 December 2024 – Luminary Advisory Partners (LAP) and Changemaker Associates Ltd (changemaker) are delighted to announce a new partnership focussing on supporting new market entrants and growing existing brands in the automotive and mobility sectors.
Bringing deep sector experience, together with proven approaches to delivering transformational change, the partnership has developed its proprietary “Automotive Customer and Market Engagement Framework”. This unique approach allows for the rapid assessment of a brand’s connection with customers in both new and existing markets.
The framework is built on seven pillars of customer success that allow a brand to clearly measure areas of strength and potential challenges that will impact the brand’s success in a market and develop strategies for addressing these challenges. This approach will significantly increase speed to market for new entrants and allow existing brands to develop strategies to increase reach and customer engagement.
Uday Senapati, Managing Partner – LAP, said: “This partnership signifies both our experience and understanding of the consumer market and how a business can work towards achieving long-term sustainable success and engagement. Our collective strength is already proving to be a significant force in this field and we look forward to helping many businesses succeed in new and ever-evolving markets.”
Paul Major, Director – changemaker, said: “Our clear focus is on enabling sustainable change through understanding how change impacts human beings and putting the structures and processes in place to deliver real change. In an increasingly challenging automotive market experiencing significant disruption and global economic and environmental pressures, it has never been more important to ensure that company’s investments and initiatives actually deliver the outcomes expected. Our work with Luminary in developing this framework enables us to bring clarity and predictability to clients in delivering their critical customer success and engagement programmes.”
Luminary’s offering encompasses an Advisory Board service, Strategic Consultancy and a variety of Special Projects in the fields of automotive, future mobility, technology and luxury lifestyle. The team’s deep experience covers all aspects of Brand and Product Strategy, Business and Organisational Development and the Customer Journey.
LAP’s strategic partners include Lynxeye – the international strategy and insights brand consultancy; and the Influence specialist communications agency group – global leaders in automotive, vehicle technology and e-mobility PR. The group’s back-catalogue of experiences includes senior leadership at global businesses from Rolls-Royce to Sunseeker, Geely to JCB, Manchester United to Shell, Harley-Davidson to BAE Systems, IBM to SmithKline Beecham and many more.