Mumbai, [12th July 2024] – LXME, India’s leading financial platform for women, is proud to announce the launch of its latest product, the Emergency Solution powered by Edelweiss Mutual Fund. This new Solution is designed to provide women with a safety net, ensuring they are prepared for any unforeseen emergencies without the need to dip into their savings or hard-earned investments.
In the realm of personal finance, an emergency fund is the most crucial asset one can build. It serves as the first line of defense against life’s uncertainties, offering peace of mind and financial stability. In India, women often save money for a rainy day, but for most, this rainy day never comes. Therefore, it is essential to park this money in a low-risk instrument that is easy to withdraw when needed.
LXME has partnered with Edelweiss Mutual Fund to create this unique solution for women.
“Building an emergency fund is the cornerstone of financial security. It allows you to handle life’s surprises without compromising your long-term financial goals,” said Priti Rathi Gupta, Founder of LXME. “At LXME, we believe in the power of financial independence, and our Emergency Solution is a step towards ensuring that women are always prepared and confident in their financial journey.”
Radhika Gupta, MD & CEO, Edelweiss MF said, “We’re excited to partner on this Emergency Solution with LXME—a vital tool for women’s financial empowerment. This Solution protects against emergencies while preserving savings and investments. At Edelweiss Mutual Fund, we’re dedicated to fostering financial resilience and independence, supporting women in securing their futures with confidence.”
Ridhi Doongursee, Co-Founder of LXME, added, “Women often prioritize the financial needs of their families over their own. Our Emergency Solution is designed to encourage women to also safeguard themselves, by providing a dedicated financial cushion for emergencies.
It’s not just about saving money; it’s about building a secure future.”
The LXME Emergency Solution is easy to set up and manage, with flexible options tailored to individual needs. By prioritizing the creation of an emergency fund, women can ensure they have the financial resilience to handle unexpected events, from medical emergencies to job losses, without derailing their financial plans.