18th October 2024: m.Stock by Mirae Asset Capital Markets has launched its new campaign, ‘Akal lagao, mStock pe aao.’ This campaign aims to raise brand awareness and reposition mStock as the go-to platform for all investment and trading needs. It highlights the technological advantages of m.Stock platform in a light-hearted manner, emphasizing on the ease and hassle-free experience of trading on m.Stock at Zero Brokerage.
The campaign is based on insights from consumer market research, where non-m.Stock users were interviewed to understand their trading habits and why they use other platforms. This pan India ATL and BTL campaign of m.Stock, will come alive via a series of ad films, display and print advertisements based on three key consumer insights: using legacy platforms, sticking with familiar tools out of habit and inertia to change, and herd-mentality based decision making. Mullen Lintas is the creative agency behind these engaging ads.
Supriya Ghosh, Head – Brand Marketing at m.Stock by Mirae Asset Capital Markets (India), stated, “With the latest campaign, we are not just promoting a platform; we are encouraging customers to rethink their choices and choose a superior experience while they invest and trade. Our cutting-edge technology is designed to simplify trading and make it beneficial to everyone with Zero Brokerage on not just equity delivery, but on F&O and Intraday trades too. We believe that once people experience m.Stock, they will see the difference and themselves advocate the platform to their friends and family.”
Commenting on the campaign, Ram Cobain, Chief Creative Officer, Mullen Lintas said, “While first-movers might have some perceived advantages, it is the newcomer who knows how to deliver a truly valuable product. m.Stock from the trusted global brand, Mirae Asset, is the smarter choice for investing your hard-earned money as it solves for the specific pain points that other older apps suffer (and make their customers suffer alongside) from. After all, it is common sense to give your investment the best chance it can get.”
The brand videos highlight m.Stock’s commitment to addressing trading challenges through advanced features like Trade from Charts, Watchlist PRO, and Order Form with smart keypad. m.Stock aims is to enable users to place quick trades efficiently & capitalise on opportunities whenever they arise.
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