Ludhiana, Mar 2: MBD Group, one of India’s most trusted names in educational publishing and learning solutions, hosted its Distributors Meet 2026 in Ludhiana, bringing together partners from the Punjab region ahead of the upcoming academic year. The meet was led by Ms. Monica Malhotra Kandhari, Managing Director, MBD Group, and saw the presence of Mr. Praveen Singh, CEO, AASOKA, along with senior leaders from MBD Group, including Mr. Sanjay Bhatt, Senior Zonal Head, and members of the team. The meetunderscored MBD Group’s focus on strengthening long-term relationships, improving distribution effectiveness, and ensuring the timely and affordable delivery of learning resources to schools.
The distributors meet focused on aligning book trade partners with the academic year’s priorities and product roadmap, while also addressing affordability, supply chain efficiency, and market readiness. It served as a strategic forum to review evolving curriculum requirements, market dynamics, and the changing needs of schools and educators. With a strong emphasis on quality-first education, MBD reiterated its approach of combining strong content with accessibility and cost-conscious delivery. Discussions also centred on equipping partners with clearer planning visibility, streamlined processes, and collaborative growth opportunities to ensure smoother reach across schools and institutions in the region.
Addressing the gathering, Ms. Monica Malhotra Kandhari, Managing Director, MBD Group, said,
“For MBD Group, the strength of our distribution network directly impacts the quality and consistency of learning delivered in classrooms. This meet was about setting clear priorities for the academic year ahead, including curriculum relevance, academic integrity, and execution excellence, while ensuring our partners are equipped to deliver consistently across geographies. Alongside this, we remain focused on responsible pricing, so that our books continue to make quality education accessible without compromising on standards.”
Sharing his perspective on the Group’s digital learning journey, Mr. Praveen Singh, CEO, AASOKA, added,
“Growth at MBD Group has been guided by disciplined execution and strong alignment across the ecosystem, rather than scale for its own sake. As blended learning becomes integral to classroom delivery, the focus remains on ensuring clarity around learning outcomes, effective use of technology, and consistent on-ground implementation. These elements are critical to building a sustainable education ecosystem that supports teachers, strengthens classroom effectiveness, and maintains rigorous academic standards, while also ensuring learning solutions remain simple, effective, and affordable for students.”
A key highlight of the meet was MBD Group’s integrated blended learning strategy, where academic content is designed simultaneously for print and digital learning. As part of this blended learning ecosystem, AASOKA has engaged with over 4,000 schools since its launch in 2021, supporting 9.5 lakh students and having trained over 80,000 teachers across the country. The discussions emphasised the role of distributors in strengthening the reach and delivery of AASOKA’s blended learning offerings, ensuring adoption aligned with curriculum requirements and classroom outcomes.
The MBD Distributors Meet 2026 concluded with interactive discussions and strategic exchanges aimed at reinforcing trust, collaboration, and shared growth. With a steadfast focus on quality, innovation, and partnership-led expansion, MBD Group continues to strengthen its mission of building a resilient, future-ready education ecosystem in India.