Every house party follows a familiar pattern: it starts with polite smiles, small talk, and awkward silences before warmth and laughter truly set in. Connections don’t happen instantly, and these intimate gatherings need that perfect ice-breaker to lift the mood and spark real warmth.
McCain Foods India has unveiled its #PartyShuruWithMcCain campaign, addressing this common challenge at house parties: breaking the ice. Created and conceptualised by Schbang, the campaign positions McCain as the perfect ice-breaker through their golden, crispy snacks working in tandem with a catchy jingle that serves as the party anthem to ease awkward tensions and get celebrations started.
With this campaign, McCain strengthens its leadership in the growing in-home celebration and sharing occasions category, reinforcing its role beyond everyday snacking. #PartyShuruWithMcCain is as much a strategic brand move as it is a creative one, expanding the at-home snacking occasion and cementing McCain’s place at the centre of how India actually celebrates at home.
McCain acts as the magnet that brings everyone together. Just like good music transforms the energy of a room, McCain’s restaurant-style snacks, universally loved and instantly shareable, get the conversation flowing, turning hesitation into ease and silence into genuine connection. The McCain jingle becomes the party anthem that, paired with crispy, golden snacks, sparks real warmth and transforms gatherings into lively McCain-wali parties.
At the heart of the campaign is a film that captures this transformation perfectly. It opens on a house party filled with polite small talk and stiff silences. The host, with her sixth sense for bringing ‘maza’ to any gathering, reads the room. Instead of simply asking if everyone’s bored, she breaks into a song sequence with the McCain jingle, a familiar device the audience instantly recognises. The moment McCain snacks are served and the jingle plays, the atmosphere shifts entirely, turning the slow-starting get-together into a lively, warm celebration. It’s a narrative choice that shows the host intuitively understanding what the party needs. This core narrative was amplified through a strategic social media execution across Instagram and Facebook, with content designed to reinforce McCain’s role as the ultimate party catalyst and encourage audiences to make the jingle their own celebration anthem.
Behind the creative execution lies a deep-rooted insight about party dynamics: the #PartyShuruWithMcCain initiative recognises that parties inevitably have that initial lull when people just arrive, combining an infectious musical hook with smart positioning that makes McCain the signal that celebration has officially started. The campaign’s warm, playful approach resonated strongly with young adults and families in top metros who value hosting comfortable yet fun celebrations at home.
Across Instagram and Facebook, the #PartyShuruWithMcCain campaign generated over 12.1 million views and reached 7.9+ million people. The content sparked significant engagement with 4M+ engagements across formats, demonstrating that the campaign’s culturally relevant approach to party ice-breakers genuinely connected with audiences.
Shreyashi Kesari, Head of Marketing at McCain Foods India, says, “#PartyShuruWithMcCain celebrates how Indian families actually celebrate: at home, with people they love, over food that brings everyone together. Our jingle became the party anthem because it captures that crucial moment when a gathering transitions from polite to genuinely fun. Paired with our golden, crispy snacks that deliver restaurant-style taste, we’ve made breaking the ice effortless and turned initial awkwardness into memorable warmth.”
Jitto George, President of Solutions at Schbang, says, “At Schbang, we wanted to tap into a universal truth about house parties. They all have that slow start, that initial lull when people just arrive. We decided to own that moment through McCain’s incredibly catchy jingle, making it the anthem that signals the party has officially begun, paired with their crowd-favourite snacks. Because while every party needs that ice-breaker, only McCain combines the perfect snack with the perfect soundtrack to get celebrations truly started.”
The #PartyShuruWithMcCain campaign establishes McCain Foods India as a snack brand that thinks differently about celebration. One that understands the at-home gathering occasion deeply, and has the creative ambition and strategic clarity to own it.